Integrated Campaign Manager – Higher Education

Jobtailor; Deutschland; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

Jobtailor is seeking an experienced Campaign Manager for the Higher Education vertical in Germany. You will own multi-channel campaigns from strategy through reporting, using HubSpot and Salesforce to drive pipeline.

You will translate competitive dynamics into compelling narratives and coordinate with Events, SDRs, and Marketing Ops to optimize outcomes. With 5+ years in B2B SaaS demand gen, you will craft audience plans by buyer role, manage content and messaging, and measure impact across

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 5+ years in campaign or demand generation roles at a B2B SaaS company with market ownership.
• Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting.
• Hands-on experience with HubSpot or comparable marketing automation platform.
• Experience with Salesforce or comparable CRM.
• Experience tracking campaign performance against pipeline and revenue metrics.
• Experience presenting campaign performance data to stakeholders outside marketing.
• Strong project management skills.
• Hands-on use of AI tools for research, drafting, or workflow automation, with a concrete example.

Aufgaben

• Own annual and quarterly campaign planning for Higher Education vertical.
• Align campaign priorities to new-logo, renewal, and expansion goals.
• Map buyer evaluation paths and identify messaging/content gaps.
• Translate competitive dynamics into campaign narratives and timing.
• Develop audience plans by buyer role with Product Marketing.
• Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital campaigns.
• Write and edit campaign copy for emails, landing pages, and assets.
• Build and manage campaigns in HubSpot or similar MA platforms, including segmentation and workflows.
• Coordinate with paid media agencies on themes, targeting, and reviews.
• Align timing with SDR outbound sequencing and connect engagement to pipeline.
• Partner with Events on conferences and webinars.
• Partner with Marketing Operations on lead flow, scoring, and attribution.
• Represent Higher Education strategy in planning sessions and QBRs.
• Adapt strategy for regional buying cycles with EMEA/APAC Campaign Manager.
• Own the campaign scorecard including pipeline and channel efficiency.
• Use generative AI tools for research, drafting, and synthesis of insights.
• Define success measures before launch and recommend changes.

Kenntnisse

Campaign Planning

HubSpot Marketing Automation

B2B SaaS Experience

Project Management

Higher Education Marketing

Ausbildung

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Generative AI Tools

LMS Ecosystems

Marketing Automation Platforms

Jobbeschreibung

• Own annual and quarterly campaign planning for the Higher Education vertical
• Align campaign priorities to new-logo, renewal, and expansion goals
• Map buyer evaluation paths and identify gaps in messaging, content, and offers
• Translate competitive dynamics, procurement considerations, and Higher Education buying patterns into campaign narratives, timing, and messaging
• Develop audience and messaging plans by buyer role with Product Marketing
• Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital campaigns
• Write and edit campaign copy for email programs, landing pages, webinar promotions, and related assets
• Build and manage campaigns in HubSpot or comparable marketing automation platforms, including segmentation, workflows, and reporting
• Coordinate with paid media agency partners on campaign themes, targeting, and performance reviews
• Align campaign timing and messaging with SDR outbound sequencing and connect engagement to qualified pipeline
• Partner with Events on conferences, field events, and webinar programs
• Partner with Marketing Operations on lead flow, scoring, attribution, and measurement
• Represent Higher Education campaign strategy and performance in planning sessions and quarterly business reviews
• Adapt strategy and messaging for regional buying cycles and procurement norms with the EMEA/APAC Campaign Manager
• Own the campaign scorecard, including sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency
• Use generative AI tools for account and persona research, campaign drafting, and synthesis of SDR and win/loss insights
• Define success measures before launch and recommend changes based on funnel performance

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience
• 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical
• Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting
• Hands-on experience with HubSpot or a comparable marketing automation platform
• Experience with Salesforce or a comparable CRM
• Experience tracking campaign performance against pipeline and revenue metrics
• Experience presenting campaign performance data to stakeholders outside marketing
• Strong project management skills
• Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to discuss
• Experience marketing to higher education or another committee-driven, cycle-bound buying market
• Experience running campaigns against an entrenched incumbent
• Familiarity with LMS ecosystems such as Canvas, Blackboard, and Moodle

Core Competencies

Demonstrates expertise in campaign planning and execution within the Higher Education sector, leveraging marketing automation tools like HubSpot and AI technologies for enhanced performance tracking and audience engagement. Proven ability to align campaign strategies with business goals and effectively communicate results to stakeholders.

Highest-signal resume keywords

• Campaign Planning
• HubSpot Marketing Automation
• B2B SaaS Experience
• Project Management
• Higher Education Marketing

ATS Optimization Keywords

Hard Skills

• Campaign Strategy
• Email Marketing
• Content Development
• Performance Tracking
• Multi-Channel Campaigns
• Data Analysis
• Lead Scoring
• Segmentation
• Workflow Automation
• Copywriting

Soft Skills

• Stakeholder Communication
• Collaboration
• Adaptability
• Problem Solving
• Presentation Skills

Industry Keywords

• Higher Education
• Demand Generation
• Campaign Performance
• B2B Marketing
• Procurement Considerations

Tools & Technologies

• HubSpot
• Salesforce
• Generative AI Tools
• LMS Ecosystems
• Marketing Automation Platforms