Growth & Brand Marketing Lead

MedNet EC-REP GmbH; Deutschland; Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Company pension scheme

Job bike leasing

Access to corporate benefits

Flexible working hours

Job summary

A leading healthcare marketing firm is seeking a Head of Marketing to shape their international strategies. This role involves managing the corporate website, executing data-driven campaigns, and optimizing content across channels. Candidates should have a degree in marketing, extensive experience in digital B2B marketing, and strong SEO skills. Proficiency in both German and English is required. Flexible working hours and benefits like a pension scheme enhance work-life balance. Join us to drive innovative marketing projects in a stable company.

Qualifications

• Completed degree in marketing, communications, or a comparable qualification.
• Several years of professional experience in digital B2B marketing.
• Strong expertise in performance marketing across various platforms.
• Very good knowledge of SEO and AIO, with proficiency in related tools.
• Experience working with web analytics tools and optimizing user journeys.
• Familiarity with content management systems, ideally headless.
• Proficient in creating target-group-specific content.
• Confident use of design and office tools.

Responsibilities

• Manage and optimize the corporate website including performance measurement.
• Develop and implement SEO/AIO strategies and content marketing plans.
• Execute international campaigns across various marketing channels.
• Create tailored content for B2B audience and maintain online presence.
• Analyze campaign performance and derive data-driven optimization measures.
• Coordinate with various departments and conduct market analyses.

Skills

Performance marketing

Digital B2B marketing

SEO

Content creation

Data-driven optimization

HTML knowledge

German language proficiency

English language proficiency

Education

Degree in marketing or communications

Tools

Google Ads

LinkedIn Campaign Manager

SEMrush

Google Analytics (GA4)

ZOHO CRM

Payload CMS

Canva

Job description

As Head of Marketing, you will take central responsibility for our international marketing strategy - from the website and campaigns to performance analysis.

Key Responsibilities

• Independent planning, management, and optimization of our corporate website, including goal definition, timeline and resource planning, stakeholder coordination, and performance measurement.
• Development and implementation of holistic strategies for search engine and AI-driven optimization (SEO/AIO/GEO) as well as content marketing. This includes keyword research, on-page optimization, performance analysis, and continuous content optimization for the website, blog, and other channels.
• Conceptualization, execution, and management of international campaigns across Google Ads, LinkedIn, and email marketing – target-oriented and data-driven.
• Creation of compelling content such as blog articles, whitepapers, email campaigns, and campaign copy tailored to our B2B target audiences.
• Content maintenance using modern headless CMS solutions (e.g., Payload CMS) and implementation of basic HTML adjustments. Use of email marketing tools (e.g., BREVO) as well as management of leads and campaign results in ZOHO CRM.
• Analysis of campaign performance using tools such as Google Analytics (GA4), Clarity, or Umami. Deriving data-driven optimization measures, conducting A/B tests, and implementing conversion tracking.
• Close coordination with departments such as Sales and Regulatory Affairs, as well as regular market and competitive analyses in the international healthcare environment.

Requirements

• Completed degree in marketing, communications, or a comparable qualification
• Several years of professional experience in digital B2B marketing – ideally in a regulated environment (healthcare, medtech, or similar)
• Strong expertise in performance marketing, especially Google Ads, LinkedIn Campaign Manager, and email marketing
• Very good knowledge of SEO and AIO, with routine use of tools such as SEMrush, Sistrix, and Google Search Console
• Experience working with web analytics tools (e.g., GA4, Umami) and data-driven optimization of user journeys
• Confident handling of CMS systems (ideally headless, e.g., Payload CMS); basic HTML knowledge is an advantage
• Experience in independently creating target-group-specific content
• Proficient use of Canva for visual content creation as well as MS Office (Outlook, Excel, Word, PowerPoint)
• Very good German and English skills, both written and spoken
• High level of initiative, structured working style, and hands-on mentality

We offer you the opportunity to work independently in an international environment with plenty of scope to shape and drive innovative marketing projects. You will receive a permanent employment contract in a stable company that offers long-term perspectives and security. Flexible working hours and the option to work partly remotely support a healthy work–life balance, while benefits such as a company pension scheme, job bike leasing, and access to corporate benefits contribute to your financial stability and personal well-being.

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