Growth Marketing Manager (DE) - Contractor (CTR)

Coinbase; Berlin; Vor Ort; EUR 60.000 - 80.000; Teilzeit

Zusammenfassung

A leading fintech company is looking for an experienced growth marketing contractor to enhance lifecycle marketing for its German market. The role involves crafting compelling messages, executing upsell campaigns, and employing A/B testing strategies. Candidates should have a strong background in the crypto market and be able to produce educational content. This is a remote position in Germany with competitive pay in EUR or GBP, ideally for 6 months with potential for extension.

Qualifikationen

• Ability to create simple, educational content from complex products.
• Experience in user psychology and motivational frameworks.
• Hands-on management of campaigns from start to finish.

Aufgaben

• Ideate and execute local upsell campaigns.
• Deploy in-app engagement features using Coinbase’s platform.
• Conduct A/B tests to improve campaign performance.
• Manage local referral programs effectively.

Kenntnisse

Translation of complex financial products

Incentive design

User psychology

Design and analyze A/B tests

Self-starter campaign management

Strong organizational skills

Familiarity with the German crypto market

Ausbildung

Native or near-native proficiency in German

Tools

A/B testing tools (Eppo, Datadog, Cifer)

Engagement tools

HTML/CSS for editing templates

SQL for querying data

Jobbeschreibung

We’re seeking an experienced growth marketing contractor with a strong analytical mindset and a background in lifecycle marketing for Coinbase’s German market, ideally with fintech or crypto experience. They will be familiar with A / B testing, incentive design, referral marketing, content-driven upsell campaigns and capable of translating complex financial products into simple, compelling messaging for German customers. The successful candidate will be comfortable working cross-functionally with product, data, compliance, legal and global marketing teams to drive measurable impact across the customer journey.

Aufgaben

• Product Upsells : Ideate and execute integrated local upsell campaigns, e.g. for Staking, Recurring Buys, the Visa Debit Card, or Coinbase paid membership (CB1).
• In-App Engagement : Deploy Coinbase’s self-service platform, Iris, to execute in-app takeover screens, announcement cards, and stories, in addition to email and push notifications.
• Iterative A / B Testing : Set up experiments (Eppo, Datadog, Cifer), own measurement, and drive continuous, iterative improvements to campaigns.
• Incentives : Test and iterate different types of incentives (monetary vs. fee discounts vs. non-financial)
• Content : Ideate and test different types of educational content to support upsells for Recurring Buys, Staking, or the Visa Card. Test various placements in-app and across the user flow.
• Referrals : Own the local referral program, including testing different types of incentives and activations. Collaborate with DE and global BizOps to set up targeted referral campaigns for high-value clients.
• Owned / Paid Channels : Assess the potential to activate existing and new features across paid and owned marketing channels (i.e. website, affiliate partners, paid social media).
• Reporting : Provide cross-functional updates on future launches requiring localization, and results / lessons from finished experiments.

Qualifikation

• Ability to translate complex financial or crypto products into simple, educational content
• Familiarity with incentive design
• Familiarity with user psychology / motivational frameworks (e.g. loss aversion, user milestones)
• Ability to design and analyze A / B tests and experiments
• Hands-on experience with an engagement tool
• Self-starter with experience managing campaigns end-to-end
• Strong organizational skills and attention to detail
• Familiarity with the German crypto market and passion for fintech and crypto app
• Must-have : German (native or near-native proficiency)
• Nice-to-have : HTML / CSS for editing email templates or in-app cards Nice-to-have : SQL for querying performance data and campaign analytics

Work Model

Contractor (6 months - Extendable) | Remote in Germany

Compensation

Competitive, paid in EUR or GBP.