Founding Growth Marketer (m/f/d)

A11; Hamburg; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Equity

AI-native marketing stack

Ownership over budget and channels

Base salary plus equity

Job summary

A11 in Hamburg is hiring a Founding Growth Marketer to own growth and paid acquisition end to end. You'll be the first dedicated marketing hire, driving SEO, paid channels, experiments, and creative output.

You’ll work hands-on across ad accounts, analytics, landing pages, and briefs to build a measurable pipeline. Join a fast-scaling ecosystem company redefining public procurement in Europe; equity, base salary, and AI-native stack expected.

Qualifications

• Hands-on experience running paid B2B campaigns across Google, LinkedIn, and/or Meta with real budget accountability.
• Growth-experiment mindset with structured tests and measurable results.
• Strong understanding of SEO and GEO; ability to improve a strong position.
• Full-funnel thinking: landing page, messaging, and demo impact.
• Ability to brief and manage creative shoots for ad assets.
• Experience building automated, AI-first workflows.

Responsibilities

• Push SEO and GEO; extend lead and stay ahead as AI search evolves.
• Own paid acquisition across Google, LinkedIn, and Meta with setup, targeting, budgeting, and optimization.
• Run a continuous loop of growth experiments: hypothesis, execution, data, decision.
• A/B test landing pages and refine messaging for conversion.
• Own creative pipeline: brief shoots, produce assets, keep brand sharp.
• Own analytics and reporting: attribution, CAC, pipeline contribution, dashboards.
• Provide feedback to founders on messaging, channels, and opportunities.

Skills

Paid campaigns

B2B SaaS

SEO

GEO

Growth experiments

Landing pages

Analytics

AI workflows

Creative briefings

Tools

Claude Code

n8n

Job description

As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scaleups, corporates and SMBs to connect them with top-tier talent ready to make an impact.

We're looking for an experienced Founding Growth Marketer (m/f/d) to join and build the growth and paid-acquisition engine at one of our Ecosystem companies.

As a Founding Growth Marketer, you'll be the first dedicated marketing hire and own growth and paid acquisition end to end, from the first impression to the booked demo. We already punch well above our weight on SEO and GEO, with strong scores and a proven strategy; your job is to make that even better and to build the acquisition and experimentation engine around it that turns visibility into a predictable, measurable pipeline. This is not a strategy or "manage the agency" seat, and there's no team to delegate to yet. You're hands‑on in the ad accounts, the analytics, the landing pages, and the creative.

Join the A11 Ecosystem -a next‑generation procurement platform redefining how businesses discover, evaluate, and win public tenders across one of the world's largest yet most fragmented markets: €2 trillion in annual contract volume, scattered across 4,500+ portals in 29 countries. It harnesses qualified AI matching and agentic workflow automation to surface only the tenders that fit, analyze 100+ page documents in 30 seconds, and draft winning bids in minutes. Backed by leading investors, the company is scaling fast toward becoming the category‑defining player in European public procurement.

In this role, you’ll:

• Push our SEO and GEO further. We already rank and get cited; your job is to extend that lead and stay ahead as AI search evolves
• Own paid acquisition across Google, LinkedIn, and Meta, from setting up campaigns and targeting to budget allocation and daily optimization
• Run a continuous loop of growth experiments: form a hypothesis, ship it, read the data, and either double down or kill it
• A/B test landing pages relentlessly and hunt for the messaging that actually converts
• Own the creative pipeline: brief and organize photo/video shoots, produce the assets your campaigns need, and keep the brand sharp
• Own marketing analytics and reporting end to end: attribution, CAC, pipeline contribution, and the dashboards that tell us what's working and where the next euro should go
• Feed every signal back to the founding team: what messaging lands, which channels and verticals respond, and where to lean in

Your Profile:

• Hands‑on experience running paid B2B campaigns across Google, LinkedIn, and/or Meta, with real budget and accountability for results, ideally in B2B SaaS
• A real growth‑experimentation mindset: you've run structured tests, not just one‑off campaigns
• You live in the numbers: you can build the attribution model and read it, not just admire someone else's dashboard
• A strong understanding of SEO and GEO, and the instinct to keep improving an already strong position
• Full‑funnel instinct: you think about the landing page, the messaging, and the demo, not just the click
• Comfortable directing creative: you can brief a shoot and judge what makes a good ad
• Comfortable building automated, AI‑first workflows with tools like Claude Code, n8n, and similar

You might be a fit if you:

• Are the kind of person who figures things out before asking for help
• Get a kick out of watching a CAC curve bend the right way because of something you shipped
• Want to build a marketing engine from scratch, not inherit someone else’s dashboard
• Are hungry for ownership and not interested in waiting for permissionCare about results but stay humble about what you don't know yet
• Have something outside of work that shows you don't do things halfway, whether that’s competitive sports, a side project, or something completely different
• See this as the launchpad for a career as a growth leader or building your own thing

Please note that this position is based in Hamburg.

Benefits and Perks:

• The founding marketing role with real ownership over budget, channels, and the marketing growth playbook
• Shape the GTM and product story alongside the founders
• Performance‑based compensation on top of base salary and equity
• An AI‑native marketing stack; you'll work with the best tools from day one
• A front‑row seat to building a company in a massive, untouched market

If you’re eager to join the A11 Ecosystem and shape what’s next, we want to hear from you!

Our Commitment to Diversity and Inclusion

A11 is committed to diverse and equal opportunities hiring for all – applicants, candidates, and employees alike. We value humans – with all our glorious multifaceted backgrounds, perspectives, and experiences – and look forward to your application.