Google Ads Analyst (m/f/d)

Pflegia; Berlin; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A leading job platform for healthcare in Berlin is looking for a Google Ads Analyst to enhance their digital marketing efforts. In this role, you will leverage your expertise in Google Ads and SQL to analyze large datasets and drive performance through data-driven insights. The ideal candidate has at least two years managing high-budget campaigns and a solid understanding of digital marketing metrics. This position offers a hybrid working model, competitive compensation, and a vibrant team culture.

Leistungen

Competitive salary

Flexible working model

Modern office

Team events and culture

Snacks and drinks

Qualifikationen

• Minimum of 2 years proven track record managing Google Ads campaigns with large budgets.
• Strong SQL skills and confidence working with large datasets.
• Proficiency in Google Ads and Google Analytics.

Aufgaben

• Analyze large datasets to identify patterns and insights.
• Design and run A/B tests and implement learnings.
• Monitor industry and competitor activity for growth opportunities.

Kenntnisse

Google Ads expertise

SQL skills

Analytical mindset

Experience with BI tools

Understanding of digital marketing metrics

Tools

Google Analytics

Google Tag Manager

Tableau

PowerBI

Looker Studio

Jobbeschreibung

Pflegia is one of Germany’s leading job platforms for nurses and healthcare professionals – with the mission to make job applications in healthcare as easy, transparent, and fair as possible.

From our modern office in the heart of Berlin, we’re building technology that improves the working world of nursing – with data, smart tools, and a true passion for impact. To accelerate our growth, we’re now looking for a Google Ads Analyst (f/m/d) who will take our campaigns to the next level – combining hands‑on Google Ads expertise with strong analytical and SQL skills.

Tasks

• Data‑Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
• Testing & Experimentation: Design and run A/B tests (ads, bidding, audiences, landing pages) and implement learnings.
• SQL & Analytics: Use SQL and BI tools for advanced analysis, ad‑hoc reports, and deeper campaign insights.
• Reporting & Insights: Build dashboards (e.g., Looker Studio, PowerBI) and deliver recommendations to Marketing and Management.
• Market & Competitor Analysis: Monitor industry and competitor activity, translating insights into new growth opportunities.
• Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Requirements

• Experience: Minimum of 2 years proven track record managing Google Ads campaigns with 100k+ EUR monthly budgets.
• Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets.
• Tool Expertise: Proficiency in Google Ads, Google Analytics, Google Tag Manager; experience with BI tools (Tableau, PowerBI, Looker Studio).
• Marketing Knowledge: Solid understanding of digital marketing metrics, attribution models, and user journeys.
• Nice‑to‑Haves: Experience with additional platforms (Meta, TikTok, Bing, Programmatic). German language skills are a plus, but not required.
• Workstyle: Hands‑on, detail‑oriented, test‑driven, and passionate about performance.

Benefits

• Modern Berlin Office: Central, fully equipped, pet‑friendly workspace.
• Fair Salary: Competitive compensation aligned with your experience and expertise.
• Flexible Working Model: Hybrid setup – choose what your life.
• Structured Onboarding: A clear path to help you settle in and learn quickly.
• Growth & Responsibility: Your work makes a difference – we give you room to grow and take ownership.
• Variety & Impact: No two days are the same – you’ll be a central driver in our performance marketing efforts.
• Team Culture: Regular events, Friday beers, pizza nights, company runs, and after‑work hangouts.
• Snacks & Drinks: Coffee, fruit, grocery deliveries – and always something to snack on.