German Speaking Founding Marketer

Ignite; München; Hybrid; EUR 70,000 - 85,000; Full time

Benefits offered by this job

30 Tage bezahlten Jahresurlaub

HQ-Treffen in Kempten (3–4 Mal/Jahr)

Remote- oder Hybrid-Arbeit

Job summary

Ignite sucht eine(n) foundationalen Marketing-Strategieberater(in) für den Markenkernaufbau. Enge Zusammenarbeit mit Gründern, Designern und Content-Experten, Führung der Go-to-Market-Strategie, Akquise-Pipelines und Markenführung.

Du testest Wachstums-Hypothesen, skalierst Paid-Advertising-Kampagnen und optimierst HubSpot in einem hochwirksamen, kollaborativen Umfeld. Du bringst mindestens 3 Jahre B2B SaaS-Marketing-Erfahrung mit, beherrschst Meta Ads, HubSpot-Automatisierung und PLG-Funnel,

Qualifications

• Mindset: Autonomous, execution-driven, strategic and resourceful.
• Data-Driven: Analytical rigor for performance testing and campaign iteration.
• Automation Mastery: HubSpot automation workflows, CRM management and lifecycle emails.

Responsibilities

• Strategie & Positioning: Marketing-Strategien entwerfen, Budgets, Kanäle und KPIs festlegen.
• Performance Marketing: Paid-Media-Kanäle, Meta Ads Strukturen, ROAS-Optimierung.
• Funnel & Conversion: Conversion-Optimierung vom Ad bis zur Trial.
• Marketing Automation (HubSpot): Lead Scoring, Lifecycle-Tracking, E-Mail-Automation.
• Channel Expansion: LinkedIn Ads, Webinare, Affiliate Marketing, Partnerships.
• Cross-Functional Collaboration: Zusammenarbeit mit Produkt und Customer Success.
• Tracking & Attribution: saubere Tracking-Daten, Attribution, Budgetsteuerung.
• Team & Agency Building: Ressourcenplanung, Contractors, Tech Stack.

Job description

Salary: EUR 70,000 – EUR 85,000 + Individual Bonus

Location: Kempten (Allgäu), Germany (Hybrid or Fully Remote with 3–4 annual HQ visits)

Employment Type: Full-Time, Permanent

Experience Requirement: Minimum 3 years in B2B SaaS marketing

Language Requirements: Fluent German (C2), English (C1)

Company Overview

Headquartered in the scenic Allgäu region of Kempten, we are a bootstrapped, profitable B2B SaaS organization. Our software originated from real-world agency frustrations—unable to find a suitable market tool, we built our own proprietary solution. Today, approximately 700 agencies across the DACH region use our software daily. We expand our platform consciously, prioritizing user utility and clean engineering. We function as a compact, communicative unit where decisions happen quickly, personal accountability is paramount, and every team member directly shapes our continued success.

Role Overview

As our foundational marketer, you will serve as the strategic mastermind building our marketing framework from scratch. Working side-by-side with the founders, product designers, and content specialists, you will spearhead our go-to-market execution, acquisition pipelines, and brand identity. You are an action-oriented builder tasked with testing growth hypotheses, scaling paid advertising, optimizing HubSpot, and powering our next scaling milestone in a high-impact, collaborative environment.

Key Responsibilities

• Strategy & Positioning: Design overarching marketing strategies and map growth objectives to actionable budgets, channels, and KPIs across agency personas.
• Performance Marketing: Own paid media channels with an emphasis on Meta Ads, driving campaign structures, creative strategies, and financial management for maximum return on ad spend.
• Funnel & Conversion Optimization: Enhance conversion metrics across every touchpoint from initial ad impression through trial activation and paid retention.
• Marketing Automation (HubSpot): Establish HubSpot as our primary operational engine for lead scoring, lifecycle tracking, email automation, nurturing flows and detailed reporting.
• Channel Expansion: Test and scale supplemental acquisition vectors including LinkedIn Ads, webinars, affiliate marketing, and strategic industry partnerships.
• Cross-Functional Collaboration: Partner closely with Product and Customer Success teams to amplify impactful case studies, customer stories and feature releases.
• Tracking & Attribution: Ensure pristine data tracking, attribution modeling and analytics to validate true channel ROI and guide budget allocation.
• Team & Agency Building: Plan future resource allocation, external contractor networks, and tech stack expansions as our marketing operations scale.

What We Are Looking For

Must-haves:

• Experience: Minimum 3 years of proven professional B2B SaaS marketing background within high-velocity, growth-focused environments.
• Performance Expertise: Demonstrated mastery of Meta Ads management, campaign structuring and creative optimization.
• Automation Mastery: Expert-level capability in HubSpot automation workflows, CRM management and lifecycle email marketing.
• Funnel Acumen: Clear, practical understanding of freemium and trial-based product-led growth (PLG) funnels.
• Mindset: Autonomous, execution-driven, strategic and resourceful.
• Data-Driven: Analytical rigor applied to continuous performance testing, metric evaluation and campaign iteration.
• Language Skills: Fluent German (C2) for localized copywriting and campaign alignment, alongside professional English (C1).

Nice-to-haves:

• Prior agency experience or firsthand familiarity with agency lead-gen and recruiting workflows.
• Exposure to LinkedIn Ads management or community-led marketing initiatives.
• Experience managing external agencies, freelancers or junior marketing talent.

What We Offer

• High Creative Freedom: Complete ownership over shaping our marketing organization, brand voice and growth strategy from the ground up.
• Direct Impact: Unfiltered collaboration with company founders yielding immediate visible company growth impact.
• Attractive Compensation: EUR 70,000 – EUR 85,000 base pay, performance-based bonuses and 30 days of paid annual vacation.
• Flexible Working Model: Remote optionality with 3–4 annual HQ meetups in Kempten, or hybrid office access in the scenic Allgäu region.
• Maximum Growth Curve: Rapid career acceleration backed by a learning scholarship, professional development budgets and team events.