Senior Marketing Operations Manager - SaaS/ B2B (f/m/d)

plancraft; Deutschland; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

30 vacation days

MacBook and tools provided

Learning budget

Urban Sports Club membership

JobRad bike leasing

Team events and recognition culture

Job summary

plancraft is seeking an experienced Marketing Operations Specialist to develop and maintain marketing dashboards across various campaigns. The role requires expertise in SQL, marketing analytics, and automation platforms like HubSpot.

Candidates should have a strong understanding of GDPR compliance and the ability to analyze performance metrics to provide actionable insights. The position offers a hybrid work model, great team culture, and numerous benefits for personal and professional development.

Qualifications

• 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.
• Hands-on experience with CRM & automation platforms like HubSpot.
• Strong SQL skills for data analysis and reporting.

Responsibilities

• Develop and maintain marketing dashboards across campaigns.
• Build and manage SQL-based reports and datasets.
• Analyze marketing performance metrics and provide actionable insights.

Skills

Marketing Operations

Marketing Analytics

Automation

SQL

Data Visualization

CRM Platforms

GDPR Compliance

B2B SaaS

AI Curiosity

Tools

HubSpot

Make.com

Looker

Tableau

Power BI

Python

Job description

Responsibilities

• Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.
• Build and manage SQL‑based reports and datasets from HubSpot, GA4, and CRM data.
• Lead marketing automation initiatives: design, implement, and optimize workflows in HubSpot and Make.com (email nurturing, lead scoring, CRM triggers).
• Analyze marketing performance metrics (lead gen, conversion, attribution, ROAS) and provide actionable insights.
• Collaborate closely with the Data team to ensure clean, validated datasets and governance.
• Ensure GDPR compliance, consent tracking, and reliable automation.
• Identify workflow inefficiencies and drive improvements for scalability and accuracy.
• Support international scaling of data models and automations for new regions.

Required Qualifications

• 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.
• Hands‑on experience with CRM & automation platforms (HubSpot, Make.com).
• Strong SQL skills for data analysis and reporting.
• Deep understanding of funnel metrics, attribution models, and pipeline tracking.
• Analytical mindset with high attention to data accuracy.
• Experience with visualization tools (Looker, Tableau, Power BI, etc.).
• Solid grasp of GDPR and data governance principles.
• Excellent cross‑functional communication and stakeholder management.
• Background in B2B SaaS or similar data‑driven environments.
• Curiosity to explore how AI can support your work and eagerness to grow your skills with our support.

Nice‑to‑Have Skills

• Python for advanced analytics or automation scripting.
• Familiarity with multi‑touch attribution frameworks or CDPs.
• Interest in AI/ML applications in marketing analytics.

Benefits and Work Culture

• Team spirit: four major team event weeks per year, casual monthly on‑site and remote formats, and a strong recognition culture.
• Ownership: encouraged to take ownership from day one in a flat hierarchy and high‑trust environment.
• Learning & growth: personal learning budget and targeted enablement formats.
• AI enablement: internal tools and workflows are AI‑enabled, including a ChatGPT+ license.
• Tech & tooling: MacBook, premium headphones, and all hardware and tools needed.
• Flexibility: hybrid or on‑site with choice of how often to come in; up to 2 months working abroad worldwide.
• Vacation: 30 days per year plus Dec 24 off; subsidized Urban Sports Club membership and internal sport meetups.
• Mobility: lease a "JobRad" bike and subsidized public transport ticket.
• International environment: team members in Italy, France, the Netherlands, and Austria; English is internal language.

We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.