Fractional CMO B2B SaaS - 2d/week (m/f/d)

7Learnings; Deutschland; Hybrid; EUR 100.000 - 167.000; Teilzeit

Benefits dieser Stelle

Office in Berlin-Mitte

Hybrid work setup

In-house gym

Team off-sites

Zusammenfassung

7Learnings is seeking a seasoned Fractional Chief Marketing Officer to build and steer a B2B SaaS demand-gen engine for a 6-month initial engagement (2 days/week).

Reporting to the CEO, you will own GTM execution across Europe and North America, refine product messaging, and bridge marketing initiatives with sales outcomes. This role offers full operational ownership without a full-time ramp-up.

Qualifikationen

• 8+ years of B2B SaaS marketing leadership across EU/US markets.
• Strong product marketing and demand-gen expertise.
• Experience directing external agencies to KPI targets.

Aufgaben

• Develop GTM strategy and demand gen to accelerate MQL-to-SQL pipeline Europe and US.
• Direct a €20k/month paid marketing budget and manage external freelancers.
• Refresh core assets: decks, battlecards, one-pagers and product docs.
• Lead a 2-month website redesign with an external design partner.
• Align marketing leadership with Sales for pipeline quality and velocity.

Kenntnisse

B2B SaaS marketing leadership

Performance marketing oversight

Product marketing & positioning

Vendor & agency management

Commercial acumen & metrics

English proficiency

Tools

Google Ads

LinkedIn Advertising

Jobbeschreibung

About the role

We are seeking a seasoned, hands-on Fractional Chief Marketing Officer (CMO) for a 6-month initial engagement (2 days/week) to build and steer our B2B SaaS demand generation engine.

Reporting directly to our CEO, you will bridge strategic marketing leadership with aggressive pipeline growth. You will own our Go-To-Market (GTM) execution across Europe and North America, refine our product positioning, and bridge the gap between marketing initiatives and sales outcomes.

If you excel at setting high-level strategic direction while directly guiding internal talent and managing specialized external partners, this role offers full operational ownership without the friction of a full-time ramp-up.

Your mission

• GTM Strategy & Demand Generation: Build and execute a cohesive marketing strategy designed to accelerate paid MQL-to-SQL pipeline generation across EU and US

• Performance Budget & Agency Management: Direct a €20k/month paid marketing budget (LinkedIn, Search, etc.) and steer external performance marketing freelancers to maximize ROI and lower acquisition costs

• Product Messaging & Sales Enablement: Oversee the refresh of core commercial assets—including sales pitch decks, competitor battlecards, one-pagers, and product feature documentation

• Website Redesign Leadership: Own the strategic direction for a 2-month website overhaul, partnering with an external design agency to optimize user journeys and increase demo request conversions

• Team & Sales Alignment: Provide direct leadership and mentorship for internal marketing team members while maintaining daily alignment with our Sales team to ensure lead quality and pipeline flow

Your profile

• Proven B2B SaaS Track Record: 8+ years of marketing leadership experience, with a clear portfolio of scaling B2B SaaS pipeline in both European and North American markets

• Dual Expertise: Deep familiarity with performance marketing (google ads, LinkedIN) oversight alongside strong product marketing and positioning capabilities

• Vendor & Agency Steering: Hands-on experience hiring, directing, and holding external design and performance agencies accountable to strict KPIs

• Commercial Acumen: A numbers-driven mindset focused on metrics that matter—demobookings, traffic duration, MQL/SQL velocity, and revenue impact

• Location: Based in or near Berlin (hybrid availability for key leadership syncs preferred)

• Language Skills: English C2

What we offer?

• Real Flexibility: A beautiful office in Berlin-Mitte (with an in-house gym!) and a hybrid setup that actually respects work-life balance

• High-End Tech: Sell a product at the cutting edge of AI and Predictive Analytics

• Culture & Perks: Regular team off-sites, and a high-trust environment where feedback is a gift, not a chore

• Wednesday's in office in Berlin - 1 day home office possible