Growth & Performance Marketing Manager

Staffbase; Chemnitz; Vor Ort; EUR 70.000 - 95.000; Vollzeit

Benefits dieser Stelle

LTIP (Long Term Incentive Plan)

Hybrid work model

Flex work allowance €1560/yr

31 vacation days + floating holiday

Company pension

Volunteers Day

Zusammenfassung

Staffbase is seeking a Growth & Performance Marketing Manager for European markets. You will own the operational management of paid channels and drive growth campaigns that impact pipeline quality and growth.

The role is ~70% Performance Marketing and 30% Growth initiatives, working with the Pipeline Operations Manager to feed data infrastructure with high-performing campaigns. Fluency in German and English (C1) is essential, with a bonus for a third language.

Qualifikationen

• 5+ years of experience in performance marketing
• Hands-on mentality and execution of campaigns
• Experience with paid media platforms (e.g., Google Ads, LinkedIn) and landing page optimization
• Strong analytical understanding of funnel metrics and conversions
• German and English fluency (C1)
• Additional language (French/Spanish/Italian) is a plus

Aufgaben

• Operational management and optimization of paid channels for DACH, France and NOBE
• Ensure message-match between ads and landing pages to improve conversion
• Continuous A/B testing of ads, creatives, and landing pages
• Collaborate with Regional Marketing Managers for market-specific campaigns
• Provide clean performance data for reporting and forecasting
• Own data-driven growth campaigns from concept to execution
• Explore new formats and channels beyond the paid funnel
• Align growth initiatives with pipeline quality

Kenntnisse

Performance marketing

B2B SaaS

Paid media

German-English

Tools

Salesforce

HubSpot

Clay

Jobbeschreibung

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees. Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St.Paul, our diverse team of 750+ employees supports 2,000+ customers—reaching over 16.4 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we're shaping the future of workplace communication. We're looking for a Growth & Performance Marketing Manager for our European markets. You will own the operational management of our paid channels while driving your own growth campaigns that directly contribute to pipeline quality and growth. You will work closely with our Pipeline Operations Manager, who is responsible for data quality, processes, and reporting infrastructure. Your job is to feed this infrastructure with high-performing campaigns and channels and continuously optimize them. The role is focused roughly 70% on Performance Marketing and 30% on Growth initiatives.

What you'll be doing

Performance Marketing

• Operational management and optimization of paid channels (Paid Search, Paid Social, etc.) for DACH, France and NOBE
• Ensuring message-match between ads and landing pages to improve conversion rates
• Continuous A/B testing of ads, creatives, and landing pages
• Close alignment with our Regional Marketing Managers for market-specific campaign execution
• Providing clean performance data to Pipeline Operations for reporting and forecasting

Growth

• End-to-end ownership for data-driven campaigns like our ROI Calculator - from conceptual development to technical and content implementation
• Test-driven exploration of new formats and channels outside the classic paid funnel
• Close collaboration with Pipeline Operations to consistently align growth initiatives toward pipeline quality rather than pure lead volume

What you need to be successful

• 5+ years of experience in performance marketing, ideally within a B2B SaaS or enterprise software environment with multi-stage buying cycles
• A hands-on mentality: You execute campaigns yourself rather than just conceptualizing them
• In-depth experience with paid media platforms (e.g., Google Ads, LinkedIn Campaign Manager) and landing page optimization
• Analytical understanding of funnel metrics and conversion data, even without holding direct reporting responsibility
• Initial experience with growth experiments or the willingness to dive into this area hands-on
• Excellent written and verbal communication skills in German and English (C1)
• Fluency in a third language such as French, Spanish or Italian is a strong plus

Nice to have

• Experience with Salesforce, HubSpot, or Clay
• Experience working alongside RevOps or Pipeline Operations functions
• Prior knowledge in employee communications, internal communications, or related B2B SaaS niches

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Support - we offer offering a company pension scheme
• Volunteers Day - you'll get one day off per year for supporting a social project