Fractional CMO B2B SaaS - 2d/week (m/f/d)

GoHiring GmbH; Berlin; Hybrid; EUR 70.000 - 110.000; Teilzeit

Benefits dieser Stelle

Office Berlin-Mitte / Hybrid setup

In-house gym wellness (Berlin)

Regular team off-sites

Zusammenfassung

7Learnings is seeking a seasoned Fractional CMO to build and steer our B2B SaaS demand engine on a 2 days/week basis for a 6‑month initial engagement. You’ll own GTM execution across Europe and North America, refine product positioning, and align marketing with sales outcomes.

Reporting to the CEO, you’ll lead strategy, budget oversight (€20k/month) and agency partnerships while guiding internal talent and external partners to maximize pipeline and revenue impact.

Qualifikationen

• Proven B2B SaaS track record with pipeline growth across EU/NA.
• Strong expertise in performance marketing and product messaging.
• Experience hiring and managing external agencies with KPI accountability.
• Numbers-driven mindset focused on demos, leads, and revenue impact.
• Based in or near Berlin with hybrid leadership availability.

Aufgaben

• GTM strategy and demand generation to accelerate paid MQL-to-SQL pipeline.
• Budget management of €20k/month for paid channels and agency oversight.
• Oversee product messaging and sales enablement assets.
• Lead a 2‑month website overhaul with external design partners.
• Align internal marketing with Sales for pipeline quality and velocity.

Kenntnisse

B2B SaaS leadership

Performance marketing

Product marketing

Vendor & agency steering

Commercial acumen

Tools

Google Ads

LinkedIn Ads

Jobbeschreibung

Fractional CMO B2B SaaS - 2d/week (m/f/d)

We are seeking a seasoned, hands-on Fractional Chief Marketing Officer (CMO) for a 6-month initial engagement (2 days/week) to build and steer our B2B SaaS demand generation engine.

Reporting directly to our CEO, you will bridge strategic marketing leadership with aggressive pipeline growth. You will own our Go-To-Market (GTM) execution across Europe and North America, refine our product positioning, and bridge the gap between marketing initiatives and sales outcomes.

If you excel at setting high-level strategic direction while directly guiding internal talent and managing specialized external partners, this role offers full operational ownership without the friction of a full-time ramp-up.

Your mission

GTM Strategy & Demand Generation: Build and execute a cohesive marketing strategy designed to accelerate paid MQL-to-SQL pipeline generation across EU and US

Performance Budget & Agency Management: Direct a €20k/month paid marketing budget (LinkedIn, Search, etc.) and steer external performance marketing freelancers to maximize ROI and lower acquisition costs

Product Messaging & Sales Enablement: Oversee the refresh of core commercial assets—including sales pitch decks, competitor battlecards, one-pagers, and product feature documentation

Website Redesign Leadership: Own the strategic direction for a 2-month website overhaul, partnering with an external design agency to optimize user journeys and increase demo request conversions

Team & Sales Alignment: Provide direct leadership and mentorship for internal marketing team members while maintaining daily alignment with our Sales team to ensure lead quality and pipeline flow

Your profile

Proven B2B SaaS Track Record: 8+ years of marketing leadership experience, with a clear portfolio of scaling B2B SaaS pipeline in both European and North American markets

Dual Expertise: Deep familiarity with performance marketing (google ads, LinkedIN) oversight alongside strong product marketing and positioning capabilities

Vendor & Agency Steering: Hands-on experience hiring, directing, and holding external design and performance agencies accountable to strict KPIs

Commercial Acumen: A numbers-driven mindset focused on metrics that matter—demobookings, traffic duration, MQL/SQL velocity, and revenue impact

Location: Based in or near Berlin (hybrid availability for key leadership syncs preferred)

What we offer?

Real Flexibility: A beautiful office in Berlin-Mitte (with an in-house gym!) and a hybrid setup that actually respects work-life balance

High-End Tech: Sell a product at the cutting edge of AI and Predictive Analytics

Culture & Perks: Regular team off-sites, and a high-trust environment where feedback is a gift, not a chore

Wednesday's in office in Berlin - 1 day home office possible

About us

7Learnings is one of the leading retail optimization platforms. We help retailers to optimize their pricing and marketing spend. Our solution uses advanced machine learning models to forecast demand for different price points with high accuracy. With our powerful self-learning algorithms, retailers can increase their profitability and revenues by up to 10%. We offer the most intuitive way to steer prices. Our prices simply maximize the business goals set by our clients. Our solution is easy to integrate and offers a high return on investment.