Founding Growth Marketer (m/f/d)

Patterno; Hamburg; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Equity

Zusammenfassung

Patterno is seeking its first dedicated marketing hire to own growth and paid acquisition end to end, from the first impression to the booked demo. You’ll be hands-on in the ad accounts, analytics, landing pages, and creative, and you’ll build the playbook you operate in.

You’ll push SEO and GEO further, own paid acquisition across Google, LinkedIn, and Meta, run continuous growth experiments, test messaging and landing pages, and shape the company’s GTM strategy with the founders.

Qualifikationen

• Hands-on experience running paid B2B campaigns across Google, LinkedIn, and Meta with real budget ownership.
• Ability to design and run growth experiments and interpret results.
• Strong data literacy and attribution mindset; able to build/interpret dashboards.

Aufgaben

• Push SEO and GEO further to extend leadership.
• Own paid acquisition across Google, LinkedIn, and Meta, including setup, targeting, budgeting, and daily optimization.
• Run continuous growth experiments: hypothesize, ship, analyze, and decide to scale or kill.
• A/B test landing pages and refine messaging for higher conversions.
• Own creative pipeline: brief shoots, produce assets, and maintain brand quality.
• Own marketing analytics and reporting end to end: attribution, CAC, pipeline contribution, dashboards.

Kenntnisse

Paid B2B campaigns

Growth experimentation

Data-driven decision making

German communication

English communication

AI-first workflows

Tools

Claude Code

n8n

Jobbeschreibung

The role

You are Patterno's first dedicated marketing hire. You own growth and paid acquisition end to end, from the first impression to the booked demo. We already punch well above our weight on SEO and GEO, with strong scores and a proven strategy. Your job is to make that even better and to build the acquisition and experimentation engine around it that turns visibility into predictable, measurable pipeline.

This is not a strategy or "manage the agency" seat, and there is no team to delegate to yet. You're hands-on in the ad accounts, the analytics, the landing pages, and the creative. You build the playbook, run the experiments, and own the number.

What you'll do

• Push our SEO and GEO further. We already rank and get cited; your job is to extend that lead and stay ahead as AI search evolves.
• Own paid acquisition across Google, LinkedIn, and Meta, from setting up campaigns and targeting to budget allocation and daily optimization.
• Run a continuous loop of growth experiments: form a hypothesis, ship it, read the data, and either double down or kill it.
• A/B test landing pages relentlessly and hunt for the messaging that actually converts.
• Own the creative pipeline: brief and organize photo/video shoots, produce the assets your campaigns need, and keep the brand sharp.
• Own marketing analytics and reporting end to end: attribution, CAC, pipeline contribution, and the dashboards that tell us what's working and where the next euro should go.
• Feed every signal back to the founding team: what messaging lands, which channels and verticals respond, and where to lean in.

What you bring

• Hands-on experience running paid B2B campaigns across Google, LinkedIn, and/or Meta, with real budget and accountability for results, ideally in B2B SaaS.
• A real growth-experimentation mindset. You've run structured tests, not just one-off campaigns.
• You live in the numbers: you can build the attribution model and read it, not just admire someone else's dashboard.
• A great understanding of SEO and GEO, and the instinct to keep improving an already strong position.
• Full-funnel instinct: you think about the landing page, the messaging, and the demo, not just the click.
• Comfortable directing creative: you can brief a shoot and judge what makes a good ad.
• Clear, confident communication in German, plus strong English.
• Comfortable building automated, AI-first workflows with tools like Claude Code, n8n, and similar.

You might be a fit if you

• Are the kind of person who figures things out before asking for help.
• Get a kick out of watching a CAC curve bend the right way because of something you shipped.
• Want to build a marketing engine from scratch, not inherit someone else's dashboard.
• Are hungry for ownership and not interested in waiting for permission.
• Care about results but stay humble about what you don't know yet.
• Have something outside of work that shows you don't do things halfway, whether that's competitive sports, a side project, or something completely different.
• See this as the launchpad for a career as a growth leader or building your own thing.

What we offer

• The founding marketing role with real ownership over budget, channels, and the marketing growth playbook.
• Shape the GTM and product story alongside the founders.
• Performance-based compensation on top of base salary + equity.
• An AI-native marketing stack; you'll work with the best tools from day one.
• A front-row seat to building a company in a massive, untouched market.

Why now

We're not a demo company. We're in production with real customers, in one of the most critical and under-digitized markets in Europe. Demand is not our bottleneck; execution is. This is your chance to join extremely early, shape the company, and build what will become core infrastructure for how organizations find and win public contracts.

We envision a world where every relevant tender reaches the right company at the right time, where procurement intelligence is no longer locked behind manual research and outdated portals.

Building from Europe

What drives us is the belief that Europe's long-term prosperity depends on a strong, sovereign technology ecosystem. We need more AI-first European companies competing on the global stage.

Our mission is to build a category-defining company from Europe. Our HQ is here, but we benchmark ourselves globally and plan to sell internationally from the beginning.