Director, Strategic Alliances – HCM

Jobtailor; Deutschland; Remote; EUR 103.000 - 129.000; Vollzeit

Zusammenfassung

Asure Software seeks a seasoned alliances leader to shape and drive HCM partner strategy globally. You will recruit, activate, and manage a high-potential partner network across brokers, banks, CPA firms, payroll tech, and consulting groups.

You will own the partner-enabled revenue model, craft business cases, and oversee joint campaigns, enablement, and governance. Travel ~20% as needed to align field teams and partners.

Qualifikationen

• 8+ years in strategic alliances or related GTM roles with measurable pipeline impact.
• Proven success building partnerships that generate pipeline and revenue.
• Experience in payroll, HCM, HR tech, or small-business services ecosystem.
• Understanding of small/mid-market sales cycles and alliance economics.
• Experience negotiating partnership agreements and revenue sharing.
• Excellent executive communication and relationship management.
• Knowledge of CRM/PRM systems and partner enablement.
• Willingness to travel ~20% and work across cross-functional teams.

Aufgaben

• Develop and execute an HCM alliance strategy aligned with growth priorities.
• Identify, recruit, and grow high-potential partners across multiple channels.
• Own partner-sourced and partner-influenced pipeline and revenue targets.
• Create partner business plans covering opportunity, value, and ROI.
• Structure referral, reseller, and co-selling relationships with rules of engagement.
• Collaborate with Sales, Marketing, Product, and Ops to enable partners.
• Lead onboarding, training, and quarterly business reviews with partners.
• Maintain CRM/PRM records, forecasts, and performance scorecards.
• Represent Asure in executive partner meetings and industry events.

Kenntnisse

Strategic Alliances

Partner Development

HCM Sales

Pipeline Management

Executive Relationships

CRM/PRM Proficiency

Negotiation Skills

Ausbildung

Bachelor's degree or equivalent

Tools

Salesforce

CRM Platforms

PRM Platforms

Jobbeschreibung

• Develop and execute an HCM alliance strategy aligned with Asure’s small and mid-market growth priorities


• Identify, recruit, negotiate, launch, and grow high-potential partners across brokers, banks, CPA firms, payroll providers, technology companies, consultants, resellers, referral organizations, and marketplaces


• Own goals for partner-sourced and partner-influenced pipeline, recurring revenue, partner activation, and productivity


• Build business cases and partner business plans covering market opportunity, strategic fit, customer overlap, value propositions, referral and co-selling motions, enablement, pipeline expectations, and revenue targets


• Structure and negotiate referral, reseller, revenue-share, marketplace, technology, and co-selling relationships


• Establish rules of engagement for opportunity registration, account ownership, attribution, compensation, lead follow-up, data sharing, and channel-conflict resolution


• Partner with Sales to identify, qualify, develop, and close partner-generated opportunities


• Translate Asure’s payroll, HR, compliance, time and attendance, benefits, retirement, employee self-service, reporting, and managed-service capabilities into partner-facing value propositions


• Create repeatable partner sales plays, discovery tools, referral criteria, account-mapping strategies, use cases, competitive positioning, objection handling, and field enablement


• Lead partner onboarding, sales training, pipeline reviews, joint account planning, quarterly business reviews, executive briefings, and annual strategic-planning sessions


• Collaborate with Marketing on joint campaigns, webinars, events, communications, marketplace initiatives, and demand-generation programs


• Work across Product, Implementation, Operations, Customer Success, Marketing, and Sales to prepare partnerships for commercial, technical, and operational success


• Maintain partner opportunity attribution, CRM and PRM records, pipeline reporting, forecasts, referral documentation, and performance scorecards


• Monitor partner performance and recommend investments, corrective actions, program changes, or partnership exits based on productivity and ROI


• Represent Asure in executive partner meetings, customer discussions, industry events, association meetings, and HCM ecosystem forums


• Drive measurable outcomes including partner-sourced pipeline, recurring revenue, activated partners, conversion rates, partner engagement, retention, growth, reporting accuracy, and program ROI


• Asure Software provides HCM software and services simplifying payroll, HR, compliance, and workforce management for small and mid-sized businesses

Requirements

• 8+ years of experience in strategic alliances, channel sales, partner development, business development, HCM sales, or a related go-to-market role


• Demonstrated success building partnerships that generated measurable pipeline and revenue


• Direct experience within the payroll, HCM, HR technology, benefits, retirement, workforce management, HR compliance, or small-business services ecosystem


• Strong understanding of small and mid-market sales cycles, trusted-advisor channels, referral economics, reseller models, account mapping, pipeline management, forecasting, and executive relationship management


• Experience developing partner segmentation, joint value propositions, referral motions, co-selling strategies, business cases, and revenue plans


• Ability to communicate business challenges related to payroll accuracy, HR administration, regulatory compliance, employee experience, benefits coordination, workforce visibility, and operational efficiency


• Commercial and analytical mindset connecting alliance strategy to customer acquisition, recurring revenue, retention, expansion, and program ROI


• Experience negotiating partnership agreements, revenue-share structures, performance expectations, and go-to-market commitments


• Proven ability to build trusted relationships with partner executives, sales leaders, relationship managers, consultants, implementation teams, and internal revenue stakeholders


• Excellent executive communication, presentation, negotiation, and storytelling skills


• Ability to manage multiple strategic initiatives and establish priorities independently


• Strong proficiency with CRM, PRM, account-mapping, sales-engagement, marketplace, reporting, and productivity platforms; Salesforce strongly preferred


• Willingness to travel approximately 20%


• Bachelor’s degree or equivalent professional experience is preferred


• Established relationships within payroll, benefit broker, banking, CPA, HR consulting, technology, reseller, or small-business marketplace communities are preferred


• Experience with white-label HCM platforms, multi-tenant reseller models, embedded payroll, benefits administration, time and attendance, retirement solutions, HR compliance services, or managed HR offerings is preferred


• Experience designing or managing referral-fee, revenue-share, reseller, co-selling, or marketplace programs is preferred


• Experience introducing new partnerships into a distributed field or inside-sales organization is preferred


• Must be legally authorized to work in the US; Asure is unable to sponsor or transfer visas

Core Competencies

Demonstrates expertise in developing and executing HCM alliance strategies, building and managing partnerships, and driving measurable outcomes in partner-sourced revenue. Proficient in negotiating agreements, creating joint value propositions, and managing partner performance within the payroll and HR technology ecosystem.

Highest-signal resume keywords

• Strategic Alliances


• Partner Development


• HCM Sales


• Negotiation Skills


• CRM Proficiency

Hard Skills

• Partner Segmentation


• Revenue Plans


• Pipeline Management


• Account Mapping


• Referral Motions


• Co-Selling Strategies


• Business Cases


• Payroll Compliance


• Workforce Management


• HR Technology

Soft Skills

• Executive Communication


• Presentation Skills


• Negotiation Skills


• Relationship Management


• Analytical Mindset

Industry Keywords

• HCM Ecosystem


• Small and Mid-Market Sales


• Payroll Services


• Benefits Administration


• Retirement Solutions


• HR Compliance


• Consulting Services


• Reseller Models


• Referral Programs


• Marketplaces

Tools & Technologies

• Salesforce


• CRM Platforms


• PRM Platforms


• Sales-Engagement Tools


• Reporting Platforms