- Lead business development strategy across Unum channels and broker-direct channels
- Partner with SBI leaders and stakeholders to inform yearly goals and targets
- Provide real-time market feedback to refine the SBI portfolio value story
- Orchestrate channel market development efforts, communication and engagement campaigns, and industry conference activities
- Define the end-to-end sales and sales enablement process for SBI products
- Lead Business Development Executives and Support professionals across early adoption, new business growth, cross-sales, and upselling
- Ensure adherence to sales processes, including consistent Salesforce adoption and utilization
- Execute lead qualification, product demonstrations, and deal closing
- Use product and integration knowledge to provide customer feedback to the Product Team
- Drive customer acquisition from sales through handoff to Customer Success
- Develop, promote, and execute growth programs and campaigns to drive market adoption
- Collaborate with Learning and Development on training programs and materials
- Build partnerships with sales and client management stakeholders, including RVPs, MDs, and SVPs
- Develop external partnerships with brokers, consultants, and partner sales teams
- Track and monitor sales pipeline development, new business growth, channel activity, close ratios, and pricing effectiveness
- Lead sales data readouts and deliver regular business and sales results reporting to SVP audiences
- Manage the team’s business expenditure related to the Business Development budget
Requirements
- Bachelor’s degree required
- Minimum 12+ years of related experience
- Experience interfacing directly with employers, brokers, and industry conferences
- Ability to distill technical information to drive valuable dialogue and outcomes
- SaaS experience with an emphasis on employer benefits, or experience with digital benefits platforms and offerings
- Inspirational leadership and ability to influence a team towards goals and outcomes
- High level of initiative and drive for results
- Strong ability to articulate value propositions of products in incubation
- Deep understanding of product offerings and integrations
- Analytical skill to review and organize market data and build market-level prospect targeting
- Ability to discern critical details from employer feedback and think strategically to solve problems
- Demonstrated consultative ability, solution-oriented approach, and strong ability to create relationships and cultivate partnerships
- Highly persuasive; ability to influence and gain consensus
- Ability to quickly learn new software programs, systems, and productivity tools
- Attention to detail
- Commitment and high standards of accountability
- Comfort with ambiguity, technology, and entrepreneurial drive is a bonus
Core Competencies
Demonstrates expertise in business development strategy, sales enablement processes, and customer acquisition within the SaaS industry, particularly in employer benefits. Proven ability to lead teams, cultivate partnerships, and drive market adoption through effective communication and analytical skills.
Highest-signal resume keywords
- Business Development Strategy
- Sales Enablement Process
- SaaS Experience
- Inspirational Leadership
- Market Data Analysis
Hard Skills
- Sales Process Adherence
- Lead Qualification
- Product Demonstrations
- Deal Closing
- Market Prospect Targeting
Soft Skills
- Influential Communication
- Solution-Oriented Approach
- Attention to Detail
- High Initiative
- Persuasiveness
Certifications & Qualifications
Industry Keywords
- Employer Benefits
- Broker Partnerships
- Consultative Selling
- Market Development
- Customer Success
Tools & Technologies
- Salesforce
- Digital Benefits Platforms
- Productivity Tools