Senior Director, Sales Effectiveness

Jobtailor; Deutschland; Vor Ort; EUR 120.000 - 170.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Senior Leader to develop and lead the Sales Effectiveness strategy, driving productivity, performance, and revenue growth across the organization. The role standardizes sales processes, partners with Sales Leadership to close gaps, and oversees onboarding programs, coaching frameworks, and AI-enabled learning experiences to elevate the entire sales funnel.

You will own performance dashboards, collaborate with Marketing, Product and Operations, and drive change management

Qualifikationen

• Bachelor's degree or equivalent.
• 10+ years of progressive leadership experience in Sales Effectiveness, Sales Enablement, Sales Training, Revenue Operations, or B2B Sales Leadership.
• 5+ years leading teams responsible for sales training, coaching, enablement, or performance improvement.
• Proven success building and scaling onboarding, training, coaching, and sales methodology programs.
• Strong understanding of pipeline management, forecasting, sales productivity metrics, and performance analytics.
• Experience leading enterprise and mid-market sales enablement initiatives.
• Demonstrated ability to influence senior leaders and drive organizational change.
• Experience working cross-functionally with Sales, Marketing, Product, and Operations organizations.
• Strong executive communication, presentation, and leadership skills.
• Telecommunications, technology, SaaS, managed services, or enterprise solutions experience preferred.
• Experience implementing sales methodologies and certification programs preferred.
• Expertise with Salesforce, SugarCRM, sales engagement platforms, and AI-enabled coaching tools preferred.
• Experience developing large-scale sales onboarding and leadership development programs preferred.
• Strong analytical capabilities with experience using performance metrics to drive business outcomes preferred.

Aufgaben

• Develop and lead the company's Sales Effectiveness strategy to drive productivity, performance, and revenue growth
• Establish standardized sales processes, methodologies, and operating rhythms across the sales organization
• Partner with Sales Leadership to identify performance gaps and implement scalable solutions
• Drive continuous improvement in prospecting effectiveness, funnel conversion, pipeline growth, and quota attainment
• Create accountability through KPI tracking, performance scorecards, and coaching frameworks
• Own and evolve the Fast-Ramp onboarding program for new sales hires
• Oversee onboarding curriculum, role-play certification, sales simulations, and AI-enabled learning experiences
• Lead sales training programs covering products, solutions, sales processes, prospecting, negotiation, and customer engagement
• Champion the SalesGenetics methodology and other sales frameworks
• Establish coaching standards and development programs for Account Executives, Sales Managers, and frontline leaders
• Lead performance improvement programs and leadership readiness programs
• Lead sales readiness activities for product launches, strategic initiatives, and process changes
• Oversee enablement materials such as playbooks, battle cards, FAQs, knowledge assessments, and launch communications
• Drive funnel hygiene, pipeline discipline, forecasting best practices, and sales execution
• Develop performance dashboards and metrics focused on pipeline coverage, conversion rates, productivity, and attainment
• Act as primary liaison between Sales, Marketing, Product, Operations, Revenue Operations, and Enablement teams
• Drive communication and change management for sales initiatives and organizational priorities
• Support, promote, and advance Astound’s Inclusion and Belonging work
• Perform other duties as assigned

Kenntnisse

Sales Effectiveness Strategy

Onboarding Program Development

Sales Training and Coaching

Pipeline Management

Salesforce Expertise

AI-Enabled Coaching Tools

Ausbildung

Bachelor's degree or equivalent

Tools

Salesforce

SugarCRM

Sales Engagement Platforms

AI-Enabled Coaching Tools

Jobbeschreibung

• Develop and lead the company's Sales Effectiveness strategy to drive productivity, performance, and revenue growth


• Establish standardized sales processes, methodologies, and operating rhythms across the sales organization


• Partner with Sales Leadership to identify performance gaps and implement scalable solutions


• Drive continuous improvement in prospecting effectiveness, funnel conversion, pipeline growth, and quota attainment


• Create accountability through KPI tracking, performance scorecards, and coaching frameworks


• Own and evolve the Fast-Ramp onboarding program for new sales hires


• Oversee onboarding curriculum, role-play certification, sales simulations, and AI-enabled learning experiences


• Lead sales training programs covering products, solutions, sales processes, prospecting, negotiation, and customer engagement


• Champion the SalesGenetics methodology and other sales frameworks


• Establish coaching standards and development programs for Account Executives, Sales Managers, and frontline leaders


• Lead performance improvement programs and leadership readiness programs


• Lead sales readiness activities for product launches, strategic initiatives, and process changes


• Oversee enablement materials such as playbooks, battle cards, FAQs, knowledge assessments, and launch communications


• Drive funnel hygiene, pipeline discipline, forecasting best practices, and sales execution


• Develop performance dashboards and metrics focused on pipeline coverage, conversion rates, productivity, and attainment


• Act as primary liaison between Sales, Marketing, Product, Operations, Revenue Operations, and Enablement teams


• Drive communication and change management for sales initiatives and organizational priorities


• Support, promote, and advance Astound’s Inclusion and Belonging work


• Perform other duties as assigned

Requirements

• Bachelor's degree or equivalent


• 10+ years of progressive leadership experience in Sales Effectiveness, Sales Enablement, Sales Training, Revenue Operations, or B2B Sales Leadership


• 5+ years leading teams responsible for sales training, coaching, enablement, or performance improvement


• Proven success building and scaling onboarding, training, coaching, and sales methodology programs


• Strong understanding of pipeline management, forecasting, sales productivity metrics, and performance analytics


• Experience leading enterprise and mid-market sales enablement initiatives


• Demonstrated ability to influence senior leaders and drive organizational change


• Experience working cross-functionally with Sales, Marketing, Product, and Operations organizations


• Strong executive communication, presentation, and leadership skills


• Telecommunications, technology, SaaS, managed services, or enterprise solutions experience preferred


• Experience implementing sales methodologies and certification programs preferred


• Expertise with Salesforce, SugarCRM, sales engagement platforms, and AI-enabled coaching tools preferred


• Experience developing large-scale sales onboarding and leadership development programs preferred


• Strong analytical capabilities with experience using performance metrics to drive business outcomes preferred

Core Competencies

Demonstrates expertise in developing and leading Sales Effectiveness strategies, with a strong focus on onboarding, training, and performance improvement programs. Proficient in pipeline management, sales productivity metrics, and leveraging analytics to drive revenue growth.

Highest-signal resume keywords

• Sales Effectiveness Strategy


• Onboarding Program Development


• Sales Training and Coaching


• Pipeline Management


• Salesforce Expertise

ATS Optimization Keywords

Hard Skills

• Sales Methodology Implementation


• Performance Analytics


• KPI Tracking


• Sales Process Standardization


• Coaching Frameworks

Soft Skills

• Executive Communication


• Leadership Skills


• Change Management

Industry Keywords

• B2B Sales Leadership


• Sales Enablement


• Revenue Operations


• Telecommunications


• SaaS

Tools & Technologies

• Salesforce


• SugarCRM


• Sales Engagement Platforms


• AI-Enabled Coaching Tools