Director, Internal Communications – Employer Brand

Jobtailor; Deutschland; Hybrid; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

Circle is seeking a senior internal communications and employer brand leader to drive strategic planning, content development, and cross-functional collaboration across a distributed workforce. You will shape messaging, manage intranet evolution, and lead AI-enabled workflows to enhance research, localization, and measurement.

The role emphasizes EVP development, employee storytelling, and stakeholder advisory across executive teams.

Qualifikationen

• 12+ years of progressive experience in internal communications, marketing, HR communications, content strategy, or a related field.
• Meaningful experience operating in complex, cross-functional environments.
• Exceptional writing and editorial judgment across formats.
• Ability to adapt voice and messaging for executives, employees, candidates, and cross-functional audiences.
• Strong strategic instincts and operational discipline.
• Track record driving internal communications programs at a fast-moving, global company.
• Experience with communications planning, leadership messaging, editorial strategy, and stakeholder advisory work.
• Experience shaping or scaling employer brand efforts, including EVP development, talent storytelling, campaign planning, or employer brand measurement.
• Comfort using data and insights to assess effectiveness and improve communications outcomes.
• Ability to influence across functions and levels and drive progress through partnership.
• People management experience and track record of developing talent, giving clear feedback, and building strong teams.
• Demonstrated AI fluency in a communications, content, or brand context.

Aufgaben

• Drive Circle’s internal communications and employer brand functions.
• Develop internal communications plans for major initiatives, organizational moments, and company priorities.
• Shape communications around company strategy and OKRs for employees across functions and regions.
• Build and scale internal communications programs for a distributed workforce.
• Maintain editorial planning, channel governance, distribution practices, and measurement frameworks.
• Own Circle’s intranet strategy and evolution in partnership with IT.
• Support sensitive, high-stakes, and change-related communications.
• Evolve Circle’s employee value proposition in partnership with Talent Acquisition, People leadership, and Marketing.
• Lead employer brand storytelling and content strategy across careers content, employee stories, social content, recruiting campaigns, and talent-facing moments.
• Strengthen candidate experience using survey insights, feedback, and market signals.
• Build employer brand intelligence infrastructure, including LLM/AI sentiment monitoring and competitive benchmarking.
• Drive Circle’s presence in employer awards and talent-focused external opportunities.
• Build and own Circle’s alumni network.
• Ensure alignment between employer brand, people narrative, and corporate story.
• Oversee executive messaging, employee features, onboarding communications, event content, and campaign materials.
• Partner with Corporate Communications, Talent Acquisition, Employee Experience, and People & Workplace teams.
• Drive employee lifecycle communications, especially new-hire and onboarding communications.
• Advise People & Workplace leadership, Corporate Communications, and cross-functional stakeholders.
• Apply change-management principles to communications planning.
• Build AI-enabled workflows and use AI for research, drafting, localization, content adaptation, measurement, and workflow design.
• Contribute reusable prompts, templates, and automations to Circle’s shared AI ecosystem.
• Identify automation opportunities and model judgment around appropriate AI use.

Kenntnisse

Internal Communications Strategy

Employer Brand Development

Content Strategy

AI Fluency in Communications

Stakeholder Advisory

Campaign Planning

Data Analysis

Change Management

Talent Storytelling

Measurement Frameworks

Onboarding Communications

Cross-Functional Collaboration

Tools

Intranet Management

Sentiment Monitoring Tools

Editorial Planning Tools

Automation Tools

AI Workflows

Jobbeschreibung

• Drive Circle’s internal communications and employer brand functions


• Develop internal communications plans for major initiatives, organizational moments, and company priorities


• Shape communications around company strategy and OKRs for employees across functions and regions


• Build and scale internal communications programs for a distributed workforce


• Maintain editorial planning, channel governance, distribution practices, and measurement frameworks


• Own Circle’s intranet strategy and evolution in partnership with IT


• Support sensitive, high-stakes, and change-related communications


• Evolve Circle’s employee value proposition in partnership with Talent Acquisition, People leadership, and Marketing


• Lead employer brand storytelling and content strategy across careers content, employee stories, social content, recruiting campaigns, and talent-facing moments


• Strengthen candidate experience using survey insights, feedback, and market signals


• Build employer brand intelligence infrastructure, including LLM/AI sentiment monitoring and competitive benchmarking


• Drive Circle’s presence in employer awards and talent-focused external opportunities


• Build and own Circle’s alumni network


• Ensure alignment between employer brand, people narrative, and corporate story


• Oversee executive messaging, employee features, onboarding communications, event content, and campaign materials


• Partner with Corporate Communications, Talent Acquisition, Employee Experience, and People & Workplace teams


• Drive employee lifecycle communications, especially new-hire and onboarding communications


• Advise People & Workplace leadership, Corporate Communications, and cross-functional stakeholders


• Apply change-management principles to communications planning


• Build AI-enabled workflows and use AI for research, drafting, localization, content adaptation, measurement, and workflow design


• Contribute reusable prompts, templates, and automations to Circle’s shared AI ecosystem


• Identify automation opportunities and model judgment around appropriate AI use

Requirements

• 12+ years of progressive experience in internal communications, marketing, HR communications, content strategy, or a related field


• Meaningful experience operating in complex, cross-functional environments


• Exceptional writing and editorial judgment across formats


• Ability to adapt voice and messaging for executives, employees, candidates, and cross-functional audiences


• Strong strategic instincts and operational discipline


• Track record driving internal communications programs at a fast-moving, global company


• Experience with communications planning, leadership messaging, editorial strategy, and stakeholder advisory work


• Experience shaping or scaling employer brand efforts, including EVP development, talent storytelling, campaign planning, or employer brand measurement


• Comfort using data and insights to assess effectiveness and improve communications outcomes


• Ability to influence across functions and levels and drive progress through partnership


• People management experience and track record of developing talent, giving clear feedback, and building strong teams


• Demonstrated AI fluency in a communications, content, or brand context


• Preferred: background in financial services, fintech, digital assets, or another fast-evolving, highly regulated industry


• Preferred: experience supporting communications through rapid growth, organizational change, IPO, M&A, or rapid scaling

Core Competencies

Demonstrates extensive experience in internal communications, content strategy, and employer branding, with a strong focus on strategic planning and execution in complex, cross-functional environments. Proficient in leveraging data and AI to enhance communication effectiveness and drive employee engagement.

Highest-signal resume keywords

• Internal Communications Strategy


• Employer Brand Development


• Content Strategy


• AI Fluency in Communications


• Stakeholder Advisory

ATS Optimization Keywords

Hard Skills

• Communications Planning


• Editorial Strategy


• Employer Value Proposition Development


• Campaign Planning


• Data Analysis


• Change Management


• Talent Storytelling


• Measurement Frameworks


• Onboarding Communications


• Cross-Functional Collaboration

Soft Skills

• Exceptional Writing


• Strategic Instincts


• Influencing Skills


• People Management


• Adaptability

Industry Keywords

• Financial Services


• Fintech


• Digital Assets


• Employer Awards


• Organizational Change


• Rapid Growth


• IPO


• M&A


• Talent Acquisition


• Employee Experience

Tools & Technologies

• AI Workflows


• Intranet Management


• Sentiment Monitoring Tools


• Editorial Planning Tools


• Automation Tools