Director, Integrated Strategy

Jobtailor; Deutschland; Remote; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior strategist to develop and execute integrated strategy projects for a leading consumer healthcare brand. You will translate strategic direction into inspirational insights, briefs, and brand worlds that align creative and media teams across paid, owned, and influencer channels.

You will collaborate with senior stakeholders, mentor junior strategists, and monitor how strategy translates in market while gathering feedback to refine the strategic system.

Qualifikationen

• 6–10 years of strategy experience.
• Fluency in both creative strategy and media strategy.
• Proven ability to develop and communicate breakthrough strategic thinking.
• Track record working on consumer or B2C brands in complex strategic environments.
• Experience working across creative and media functions.
• Comfort engaging with senior stakeholders in strategic conversations.
• Understanding of how ideas propagate and land in culture.
• Ability to hold multiple perspectives, audiences, and signals in mind simultaneously.
• Comfort moving between strategic thinking and tactical execution.
• Understanding of signal stacking.
• Strong communication skills.
• Ability to contribute ideas within a broader strategic framework.
• Ability to mentor and develop other strategists.
• Experience with social media platforms and/or influencer partnerships is a plus

Aufgaben

• Develop and execute integrated strategy projects for a specific brand or strategic focus area within a multi-brand consumer healthcare enterprise.
• Translate strategic direction into inspirational insights, catalyzing ideas, and briefs.
• Build strategic rationales explaining what is being done, why it matters, and how it moves the business.
• Develop brand worlds that articulate character, conviction, and specificity.
• Help creative and media teams connect their work into a coherent whole.
• Identify where ideas reach the right audiences and how they appear across paid media, owned channels, social platforms, and influencer partnerships.
• Research and surface audience signals informing when and where strategy becomes relevant.
• Understand signal stacking and how audience signals cluster.
• Work with creative, media, social, and influencer partners across touchpoints.
• Brief brand partners and internal stakeholders on strategy.
• Engage senior team members to gather input and ensure enterprise alignment.
• Mentor junior strategists and support team leadership.
• Help monitor how strategy translates in market and gather feedback.
• Support measurement of whether the strategic system is working.
• Contribute insights on idea propagation and signal clustering

Kenntnisse

Strategy experience

Creative strategy

Media strategy

Stakeholder engagement

Mentoring

Communication skills

Tools

Social media platforms

Influencer partnerships

Jobbeschreibung

• Develop and execute integrated strategy projects for a specific brand or strategic focus area within a multi-brand consumer healthcare enterprise
• Translate strategic direction into inspirational insights, Catalyzing Ideas, and briefs
• Build strategic rationales explaining what is being done, why it matters, and how it moves the business
• Develop brand worlds that articulate character, conviction, and specificity
• Help creative and media teams connect their work into a coherent whole
• Identify where ideas reach the right audiences and how they appear across paid media, owned channels, social platforms, and influencer partnerships
• Research and surface audience signals informing when and where strategy becomes relevant
• Understand signal stacking and how audience signals cluster
• Work with creative, media, social, and influencer partners across touchpoints
• Brief brand partners and internal stakeholders on strategy
• Engage senior team members to gather input and ensure enterprise alignment
• Mentor junior strategists and support team leadership
• Help monitor how strategy translates in market and gather feedback
• Support measurement of whether the strategic system is working
• Contribute insights on idea propagation and signal clustering

Requirements

• 6–10 years of strategy experience
• Demonstrated fluency in both creative strategy and media strategy
• Proven ability to develop and communicate breakthrough strategic thinking
• Track record working on consumer or B2C brands in complex strategic environments
• Experience working across creative and media functions
• Comfort engaging with senior stakeholders in strategic conversations
• Understanding of how ideas propagate and land in culture
• Ability to hold multiple perspectives, audiences, and signals in mind simultaneously
• Comfort moving between strategic thinking and tactical execution
• Understanding of signal stacking
• Strong communication skills
• Ability to contribute ideas within a broader strategic framework
• Ability to mentor and develop other strategists
• Experience with social media platforms and/or influencer partnerships is a plus

Core Competencies

Demonstrates expertise in developing and executing integrated strategy projects within consumer healthcare, with a strong focus on creative and media strategy. Proven ability to mentor junior strategists and engage senior stakeholders while translating strategic insights into actionable plans.

Highest-signal resume keywords

• 6–10 Years Of Strategy Experience
• Fluency In Creative Strategy
• Fluency In Media Strategy
• Experience With Social Media Platforms
• Ability To Mentor Junior Strategists

ATS Optimization Keywords

Hard Skills

• Strategic Thinking
• Tactical Execution
• Audience Research
• Signal Stacking
• Idea Propagation

Soft Skills

• Strong Communication Skills
• Ability To Hold Multiple Perspectives

Industry Keywords

• Consumer Healthcare
• B2C Brands
• Creative Strategy
• Media Strategy
• Influencer Partnerships