Senior Director, Consumer Insights

Jobtailor; Deutschland; Remote; EUR 120.000 - 160.000; Vollzeit

Zusammenfassung

ecoATM Gazelle is seeking a senior leader to own the consumer insights function, shaping the strategy and roadmap for customer understanding.

You will synthesize primary research, transactional data, behavioral analytics, and market trends into actionable recommendations for marketing, product, and growth.

Develop segmentation models and journey maps, monitor the competitive landscape, and present insights to the executive team and board to inform strategic decisions.

Qualifikationen

• Bachelor's degree in marketing, statistics, psychology, business, or related field.
• 8+ years of consumer/market research or insights experience.
• At least 3 years in a leadership role.
• Strong quantitative skills, including survey design, segmentation, and statistical analysis.
• Experience translating research into clear, actionable business recommendations for senior leadership.
• Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research.
• Excellent presentation and storytelling skills.
• Comfortable presenting to executive leadership and the board.
• Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred.

Aufgaben

• Lead end-to-end consumer insights strategy.
• Synthesize diverse data into actionable recommendations for business.
• Partner with Marketing, Product, and Biz Dev on go-to-market strategy and roadmap decisions.
• Develop segmentation models and customer journey maps.
• Track the competitive landscape and market trends.
• Present insights and recommendations to the Executive Management Team and board.
• Manage external research vendors and oversee the research budget.
• Establish insight reporting cadence and self-service dashboards/tools.
• Build scalable insights capability during growth and IPO readiness.

Kenntnisse

Consumer insights strategy

Quantitative analysis

Segmentation models

Presentation skills

Leadership experience

Storytelling

Collaboration

Market trends analysis

Customer journey mapping

Behavioral data analysis

Survey design

Statistical analysis

Ausbildung

Bachelor's degree in marketing, statistics, psychology, business, or related field

Tools

Self-Service Dashboards

Research Budget Management

Jobbeschreibung

• Lead ecoATM Gazelle's consumer and market insights function


• Own the end-to-end consumer insights strategy


• Synthesize primary research, first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations


• Establish a consumer learning agenda prioritizing strategic business questions


• Partner with Marketing, Product, and Business Development on go-to-market strategy, product roadmap decisions, and channel/partnership evaluation


• Develop segmentation models and customer journey maps


• Track the competitive landscape and market trends


• Present insights and recommendations to the Executive Management Team and board for strategic planning and IPO narrative development


• Manage external research vendors and panels and oversee the research budget


• Establish insight reporting cadence and self-service dashboards/tools


• Build a scalable insights capability during the post-acquisition growth phase and IPO readiness period

Requirements

• Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus


• 8+ years of consumer/market research or insights experience


• At least 3 years in a leadership role


• Strong quantitative skills, including survey design, segmentation, and statistical analysis


• Experience translating research into clear, actionable business recommendations for senior leadership


• Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research


• Excellent presentation and storytelling skills


• Comfortable presenting to executive leadership and the board


• Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred

Core Competencies

Demonstrates expertise in consumer and market insights, leveraging strong quantitative skills and experience in synthesizing data into actionable business strategies. Proven ability to lead teams, present insights to executive leadership, and develop scalable insights capabilities in fast-paced environments.

Highest-signal resume keywords

• Consumer Insights Strategy


• Quantitative Analysis


• Segmentation Models


• Presentation Skills


• Leadership Experience

Hard Skills

• Survey Design


• Statistical Analysis


• Behavioral Data Analysis


• Market Trends Analysis


• Customer Journey Mapping

Soft Skills

• Storytelling Skills


• Collaboration

Industry Keywords

• Consumer Electronics


• Retail


• Recommerce


• PE-Backed Environment

Tools & Technologies

• Self-Service Dashboards


• Research Budget Management