Digital Marketing Manager

Vision Healthcare NV; München; Hybrid; EUR 60.000 - 85.000; Vollzeit

Benefits dieser Stelle

Hybrid work

30 days vacation

Pension plan

Employee discounts

Team lunches

Zusammenfassung

Vision Healthcare (VHC) is seeking a Digital Marketing Manager in Munich to own and scale its digital acquisition ecosystem across channels and markets. You will drive performance, optimize investments, and enable growth with data-driven decisions.

The role emphasizes optimizing CAC, LTV, and full-funnel performance, with responsibility for attribution, tracking, and collaboration with Brand, Product, and Analytics teams. English fluency required, German a plus.

Qualifikationen

• Degree in Marketing, Business, Data Analytics, or related field.
• 2-3+ years of experience in performance marketing or digital acquisition, ideally in D2C, e-commerce, or healthcare-related industries.
• Strong hands-on experience with platforms like Google Ads, Meta, TikTok, Affiliate networks.
• Track record of managing and scaling marketing budgets with a focus on ROI and efficiency.
• Understanding of attribution models, tracking setups, and analytics tools (e.g., Google Analytics, BI tools).
• Analytical mindset with the ability to translate data into actionable insights.
• Experience in A/B testing, conversion rate optimization, and full-funnel performance management.
• Strong stakeholder management and communication skills in a fast-paced environment.
• Entrepreneurial, proactive, and solution-oriented mindset.
• Fluent in English; German is a plus.

Aufgaben

• Performance Marketing Ownership & Efficiency: Optimize CAC, LTV, and overall marketing efficiency.
• Data-Driven Decision Making: Use analytics and dashboards to identify growth opportunities and inform decisions.
• Channel Expansion & Testing: Identify and scale new acquisition channels across markets and platforms.
• Campaign & Funnel Optimization: Collaborate with Creative, CRM, and Product teams to optimize the funnel.
• Attribution & Tracking: Own tracking infrastructure and ensure data accuracy across platforms.
• Cross-functional Collaboration: Partner with Brand, Product, and Analytics teams on growth priorities.
• Agency & Partner Management: Manage external agencies and platforms with clear KPIs.

Kenntnisse

Performance marketing

Google Ads

Meta Ads

TikTok Ads

Affiliate marketing

Data analytics

ROI optimization

A/B testing

Attribution modeling

Ausbildung

Bachelor's degree in Marketing, Business, or related field

Jobbeschreibung

About Us

Vision Healthcare (VHC) is a fast-growing, pan-European, digital-first omni-channel group driven by an innovative buy-and-build strategy. Our network includes leading brands and direct-to-consumer channels such as branded e-shops, marketplaces, and e-pharma platforms. We specialize in offering high-quality vitamins, minerals, supplements, nutraceuticals, beauty nutriments, and over-the-counter (OTC) medicines. Our online-first D2C strategy enables us to build strong, lasting relationships with consumers, empowering them to take control of their health and wellness. At VHC, we foster entrepreneurial thinking and lean, high-impact processes. We value solutions that are both creative and pragmatic, always striving for simplicity, scalability, and efficiency.

The Opportunity

We're looking for a results-driven Digital Marketing Manager (m/w/f) with a strong focus on acquisition channels and marketing efficiency to join our rapidly growing team at our modern Munich office. In this role, you will own and scale our digital acquisition ecosystem across multiple channels and markets. You will drive performance, optimize marketing investments, and unlock growth through data-driven decision-making. This is a high-impact position at the core of our D2C growth engine, with full ownership of performance marketing and a direct contribution to revenue and profitability.

Key Responsibilities

• Performance Marketing Ownership & Efficiency: Continuously optimize CAC, LTV, and overall marketing efficiency. Drive incrementality testing, attribution improvements, and budget reallocation to maximize returns.
• Data-Driven Decision Making: Leverage analytics, dashboards, and performance insights to identify growth opportunities, optimize campaigns, and inform strategic decisions.
• Channel Expansion & Testing: Identify, test, and scale new acquisition channels and growth levers across markets, platforms, and audiences.
• Campaign & Funnel Optimization: Work closely with Creative, CRM, and Product teams to optimize the full funnel—from ad creatives and landing pages to conversion and retention.
• Attribution & Tracking: Own tracking infrastructure (e.g. analytics tools, attribution models) and ensure data accuracy across all platforms.
• Cross-functional Collaboration: Partner with Brand, Product, and Analytics teams to align on growth priorities, campaign execution, and performance targets.
• Agency & Partner Management: Manage external agencies and platform partners, ensuring strong execution, clear KPIs, and continuous performance improvement.

Your Profile

• Degree in Marketing, Business, Data Analytics, or a related field.
• 2-3+ years of experience in performance marketing or digital acquisition, ideally in D2C, e-commerce, or healthcare-related industries.
• Strong hands-on experience with key platforms (e.g. Google Ads, Meta, TikTok, Affiliate networks).
• Track record of managing and scaling marketing budgets with a strong focus on ROI and efficiency.
• Understanding of attribution models, tracking setups, and analytics tools (e.g. Google Analytics, BI tools).
• Analytical mindset with the ability to translate data into actionable insights.
• Experience in A/B testing, conversion rate optimization, and full-funnel performance management.
• Strong stakeholder management and communication skills in a fast-paced environment.
• Entrepreneurial, proactive, and solution-oriented mindset.
• Fluent in English; German is a plus.

What We Offer

• A dynamic, fast-paced environment with a strong "we" culture and agile decision-making.
• High ownership and direct impact on business growth and performance.
• A motivated and collaborative team that values innovation and execution.
• Flexible working hours with hybrid work options (3 days in office / 2 days remotely).
• 30 days vacation plus 2 additional days off (Christmas Eve & New Year's Eve).
• Employer-financed pension plan, employee discounts, and corporate benefits.
• Weekly team lunches, fresh fruit, and beverages provided daily.