Growth & Performance Marketing Manager (f/m/x)

Temedica; München; Hybrid; EUR 65.000 - 80.000; Vollzeit

Benefits dieser Stelle

150€ monthly subsidiary

Hybrid-work policy

Company off-sites and kick-offs

Zusammenfassung

A digital health company based in Munich is looking for a Growth & Performance Marketing Manager. In this role, you will lead app marketing initiatives and optimize acquisition channels for both B2B and B2C. The ideal candidate should have 3–5 years of marketing experience, familiarity with AI tools, and fluency in German and English. This position offers a hybrid work policy and various employee benefits, including a monthly subsidiary.

Qualifikationen

• 3–5 years of experience in growth and performance marketing.
• Proven track record managing budgets and scaling campaigns.
• Familiarity with growth marketing frameworks.
• Data-driven mindset and structured working style.

Aufgaben

• Lead app marketing initiatives and drive B2B SaaS campaigns.
• Optimize acquisition channels for B2B and B2C.
• Continuously test creatives and optimize ROI.
• Automate campaign workflows for efficiency.

Kenntnisse

Growth and performance marketing

Digital health

B2B and B2C marketing

AI tools

SaaS marketing

Analytics

Fluency in German and English

Tools

HubSpot

Zapier

ChatGPT

Jobbeschreibung

Growth & Performance Marketing Manager (f/m/x)

Join to apply for the Growth & Performance Marketing Manager (f/m/x) role at Temedica.

Let's win together.

Your Role with us

Growth & Acquisition Marketing

• Lead app marketing initiatives, including ASO and lifecycle campaigns.
• Drive B2B SaaS marketing campaigns and automated lead gen and nurturing workflows.
• Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations).
• Build and test innovative AI-powered growth strategies (incl. growth hacks, referral loops, viral mechanics, and marketing flywheels).
• Partner with product marketing to align acquisition messaging with product positioning.
• Translate user and market insights into effective campaigns that resonate with both individual users and business decision makers.

Performance, Analytics & Automation

• Continuously test creatives, targeting, and bidding strategies to maximize ROI. Run structured A/B and multivariate tests across channels, messaging, and landing pages.
• Develop reporting dashboards and provide actionable insights on CPL/CPS, CAC, ROAS and funnel performance.
• Apply hands‑on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation.
• Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently.

What You Bring To The Table

• 3–5 years of hands‑on experience in growth and performance marketing, ideally in digital health, lifestyle, or SaaS.
• Proven track record managing budgets and scaling acquisition campaigns in both B2B and B2C contexts.
• Working knowledge of SaaS & app marketing, including ASO and mobile attribution tools.
• Familiarity with growth marketing frameworks (e.g., growth loops, funnels, flywheels).
• Working knowledge of web/app analytics, testing methodologies, and marketing automation tools.
• Hands‑on experience with AI tools to support creative production, testing, reporting, and workflow automation.
• Fluency in German and English (written and spoken).
• Data‑driven mindset, structured way of working, and high sense of ownership.

Nice-to-Have

• Familiarity with healthtech, pharma, or lifestyle industries.
• Technical fluency in APIs, data flows, and webhook logic.
• Familiarity with sales enablement and SDR tooling.

Benefits

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers.

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options.
• Hybrid‑work policy: Our hybrid‑work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here – cool?
• Company off‑sites and kick‑offs: These events allow you to knowledge‑share and gather a better understanding of how to successfully reach our goals.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Software Development