Digital Marketing Manager DACH (f/m/d)

Bavarian Nordic; Planegg; On-site; EUR 65,000 - 90,000; Full time

Job summary

Bavarian Nordic is seeking a Digital Marketing professional to join our DACH Marketing Team in shaping omnichannel experiences for healthcare professionals and consumers across Germany, Austria and Switzerland.

You will turn digital strategy into impactful execution, manage campaigns, and collaborate with Product Management, Sales, Medical and external partners while driving digital transformation and customer engagement across channels.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Communications or related field.
• 3+ years of digital marketing experience, preferably within pharmaceutical, healthcare or another regulated industry.
• Experience in implementing, managing and analyzing digital and omnichannel campaigns and projects, including collaboration with external agencies and partners.
• Experience with CRM and marketing automation platforms such as SFMC or HubSpot; familiarity with CMS platforms, web analytics, digital media and campaign tracking.
• Good understanding of performance marketing, customer journeys and digital customer engagement.
• Collaborative and proactive team player with a positive, hands-on mindset, strong adaptability and the ability to manage multiple complex projects simultaneously.
• Fluent in German and English, both written and spoken.

Responsibilities

• Plan and execute digital and omnichannel activities across Germany, Austria and Switzerland in line with DACH digital strategy and brand priorities.
• Independently manage HCP and consumer digital projects and campaigns from briefing and implementation through agency coordination, performance analysis and optimization.
• Manage recurring digital activities and channels including newsletters, approved emails, webinars, portal content, landing pages and localization of global digital assets.
• Support the implementation of customer journeys across digital channels and customer touchpoints in close collaboration with Product Management, Sales and Medical.
• Contribute to the development of brand, country and digital plans while supporting the digital transformation of the sales force through relevant tools and initiatives.
• Monitor digital campaign and channel performance and support the continuous development of DACH digital platforms and channels, including HCP portals, consumer websites, CRM and email marketing.
• Build strong relationships with Commercial, Medical and Sales stakeholders across Germany, Austria and Switzerland and manage assigned digital project budgets.

Skills

Digital marketing

Omnichannel

Campaign management

Agency collaboration

CRM platforms

Marketing automation

Analytics

German-English

Education

Bachelor/Master degree

Tools

SFMC

HubSpot

CMS platforms

Web analytics

Job description

Are you ready to pioneer the future of digital engagement at Bavarian Nordic?

Join our DACH Marketing Team and help shape innovative omnichannel experiences for healthcare professionals and consumers across Germany, Austria and Switzerland. In this role, you will turn digital strategy into impactful execution while driving innovation, customer engagement and digital transformation in a collaborative, cross-functional environment with occasional travel in the DACH region.

Key Responsibilities

• Plan and execute digital and omnichannel activities across Germany, Austria and Switzerland in line with DACH digital strategy and brand priorities
• Independently manage HCP and consumer digital projects and campaigns from briefing and implementation through agency coordination, performance analysis and optimization
• Manage recurring digital activities and channels including newsletters, approved emails, webinars, portal content, landing pages and localization of global digital assets
• Support the implementation of customer journeys across digital channels and customer touchpoints in close collaboration with Product Management, Sales and Medical
• Contribute to the development of brand, country and digital plans while supporting the digital transformation of the sales force through relevant tools and initiatives
• Monitor digital campaign and channel performance and support the continuous development of DACH digital platforms and channels, including HCP portals, consumer websites, CRM and email marketing
• Build strong relationships with Commercial, Medical and Sales stakeholders across Germany, Austria and Switzerland and manage assigned digital project budgets

About you

• Bachelor’s or Master’s degree in Business, Marketing, Communications or a related field
• 3+ years of experience in digital marketing, preferably within pharmaceutical, healthcare or another regulated industry
• Experience in implementing, managing and analyzing digital and omnichannel campaigns and projects, including collaboration with external agencies and partners
• Experience with CRM and marketing automation platforms such as SFMC or HubSpot; familiarity with CMS platforms, web analytics, digital media and campaign tracking
• Good understanding of performance marketing, customer journeys and digital customer engagement
• Collaborative and proactive team player with a positive, hands-on mindset, strong adaptability and the ability to manage multiple complex projects simultaneously
• Fluent in German and English, both written and spoken

What we offer

At Bavarian Nordic, digital is an integral part of our commercial and marketing activities. You will join a collaborative DACH Marketing Team and play a key role in delivering impactful digital communication for healthcare professionals and consumers across Germany, Austria and Switzerland. Working closely with Marketing, Sales and Medical colleagues, you will contribute to the continuous development of our digital activities and help create meaningful customer engagement across multiple channels.

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

www.bavarian-nordic.com