Marketing Operations Manager (m/f/d)

Passportcard Nomad Ltd.; Hamburg; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Free lunch

Snacks and fruit basket

30 vacation days per year

Employee referral programme with bonus

Company pension after one year

Deutschlandticket after probation

Regular team events

Ergonomic desks in all offices

Psychological support services

Job summary

PassportCard Europe GmbH in Hamburg is seeking an experienced marketing operations lead to own and evolve our ad-tech and analytics stack. You will integrate paid platforms (Google, Meta, TikTok), CRM systems, tag management, and marketing automation, ensuring clean tracking and meaningful reporting.

With a data-driven mindset and AI-enabled approach, you will drive data quality, set SLAs, build dashboards, and empower the marketing and sales teams with insights.

Qualifications

• At least 5 years of experience in marketing or revenue operations.
• Responsible for at least one marketing automation or CRM platform (HubSpot or similar).
• Very good knowledge of Google Analytics 4 and Google Tag Manager.
• Experience with BI tools (Looker Studio, Power BI, Tableau or similar).
• Experience with attribution, funnel analyses and data models.
• Server-side tracking and conversion modelling; clean data creation.
• Active use of AI tools in day-to-day marketing: prompting, data engineering and automated reporting workflows.

Responsibilities

• Responsibility for marketing operations processes and the system landscape.
• Administration and further development of CRM systems (HubSpot).
• Building and developing dashboards, reporting and attribution models.
• Ensuring data quality, tracking integrity and GDPR compliance.
• Defining and documenting marketing and sales processes (SLAs).
• Technical and operational responsibility for the marketing technology landscape.
• Project management and quality assurance of marketing-related initiatives.

Skills

Marketing operations

CRM management

Data-driven storytelling

Analytics

Project management

German communication

English communication

AI in marketing

Tools

HubSpot

Google Analytics 4

Google Tag Manager

Looker Studio

Power BI

Tableau

Looker Studio

Job description

PassportCard Europe GmbH is part of the international PassportCard Group and a provider of innovative solutions in international health and insurance services. We stand for sustainable growth, partnership and a high quality standard in the market.

Our marketing team works data-driven, constantly tests new channels and relies on technology that genuinely helps. We are now looking for the person who takes charge of our entire ad-tech and marketing operations stack – and takes it to the next level. In this role you are responsible for integrating paid platforms (Google, Meta, TikTok), CRM systems and tag management through to marketing automation tools. You ensure high data quality, clean tracking and meaningful reporting. With your analytical strength, technical understanding and AI-first mindset you sustainably advance the efficiency and quality of our marketing initiatives.

• Responsibility for marketing operations processes and the system landscape
• Administration and further development of CRM systems (HubSpot)
• Building and developing dashboards, reporting and attribution models
• Ensuring data quality, tracking integrity and GDPR compliance
• Defining and documenting marketing and sales processes (SLAs)
• Technical and operational responsibility for the marketing technology landscape
• Project management and quality assurance of marketing-related initiatives

Your profile

• At least 5 years of experience in marketing or revenue operations
• Several years of responsibility for at least one marketing automation or CRM platform (HubSpot or similar)
• Very good knowledge of Google Analytics 4 and Google Tag Manager
• Experience with BI tools (Looker Studio, Power BI, Tableau or similar)
• Experience with attribution, funnel analyses and data models
• Server-side tracking and conversion modelling: you know how clean data is created
• Active use of AI tools in day-to-day marketing: from prompt and data engineering to automating reporting workflows

Personal skills

• A high degree of responsibility and assertiveness
• Analytical, structured and solution-oriented way of working
• Ability to communicate technical matters clearly
• German: business fluent (C1/C2)
• English: very good knowledge (B2/C1)
• A varied role in a dynamic working environment with an international, multilingual team
• Free lunch, snacks and a fruit basket
• 30 vacation days per year
• Employee referral programme with bonus payments
• Subsidised company pension scheme after one year with the company
• Excellent long-term prospects
• 100% coverage of the Deutschlandticket after the probation period
• Regular team events
• All offices are equipped with electrically height-adjustable desks for ergonomic working
• Access to acute psychological support services
• Centrally located, modern offices in a prime Hamburg location with excellent public transport links