CRM Campaign Managers (Talent Pool) (div/f/m)

DEPT®; Berlin; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Flexible hybrid work

Company pension

Lease bike

Deutschlandticket 25% subsidy

Health contribution

Digital food stamps

Cares Month

Social events

Training & certifications

Zusammenfassung

DEPT® embeds you within client teams to execute end‑to‑end CRM campaigns across email, push, onsite, and in‑app channels. You’ll bridge marketing strategy, technology, and AI to scale personalisation and boost performance.

You’ll collaborate with cross‑functional teams, manage timelines, and maintain brand standards while exploring AI tools to enhance content, testing, and delivery.

Qualifikationen

• Experience delivering multi‑channel campaigns (email, push, onsite, in‑app).
• Strong interest or hands‑on with AI tools and prompts.
• Understanding of B2C marketing execution, segmentation, and tracking logic.
• Excellent organization for managing multiple projects in a fast pace environment.
• Fluent in German and English, with great written and oral communication.

Aufgaben

• Translate propositions and insights into end‑to‑end multi‑channel plans.
• Build, QA, and deploy CRM campaigns from briefing to post‑campaign analysis.
• Lead AI‑driven content generation, personalisation, and testing.
• Oversee asset development and ensure brand consistency across channels.
• Collaborate with stakeholders to meet deadlines and expectations.
• Improve targeting, segmentation, and campaign performance.

Kenntnisse

CRM campaigns

Multi‑channel marketing

AI tools & prompts

Campaign analytics

German & English fluency

Tools

HTML/CSS basics

Jobbeschreibung

Job Purpose

We are always on the lookout for new talent. Whether you're looking to kick-start your campaign management career, are a hands-on CRM specialist, or a seasoned Marketing Manager with campaign strategy and leadership experience, we would love to hear from you.

As part of our embedded inhouse model, you will be employed by DEPT® but embedded within our Client’s team. From your day‑to‑day responsibilities, collaborations and deliverables, you’ll operate directly within the client team, allowing for the best of both worlds: the close‑knit feel and impact of working inhouse, alongside access to the benefits, opportunities and support that DEPT® offers.

You will bridge the gap between marketing strategy, end-to-end multichannel campaign delivery, and AI innovation. Sitting at the intersection of campaign strategy, CRM execution, marketing technology, and creative production, you will be responsible for how the client presents itself to customers across owned channels (email, push, onsite, in‑app, landing pages). Depending on your level, you will manage campaign plans, build and QA CRM workflows, optimise cross‑channel engagement, and leverage cutting‑edge AI tools to scale personalisation and elevate performance.

What You’ll Do

• Translate business propositions and consumer insights into inspiring, end-to-end multi‑channel campaign plans across owned channels (onsite, web, app, email, push).
• Manage, build, and deploy CRM campaigns from briefing and creative development to QA, execution, and post‑campaign analysis.
• Actively explore and apply AI tools and prompt workflows to accelerate content generation, creative ideation, dynamic personalisation, and campaign testing.
• Lead creative asset development across channels, ensuring brand consistency, high‑quality execution, and rapid iteration for A/B testing.
• Liaise with internal stakeholders and cross‑functional teams to clarify questions, manage expectations, and maintain briefing deadlines.
• Optimise campaign personalisation, audience targeting, and segmentation to maximise engagement and commercial performance across customer segments.
• Design, test, and analyse A/B testing frameworks and real‑time channel metrics to deliver actionable post‑campaign insights.
• Troubleshoot technical campaign setups (data accuracy, dynamic tags, targeting logic, link rendering) to ensure high‑quality, on‑time delivery.
• Maintain an understanding ofClient brand, strategies, and customer segments to act as a trusted creative adviser and brand guardian.
• Ensure responsible AI usage across workflows, prioritising data privacy, output validation, and continuous process optimisation.

What You Bring

• We’re open to seeing different levels of experience across CRM, digital marketing, and campaign management.
• Experience delivering a broad range of multi‑channel marketing communications, including email, push notifications, onsite banners, and in‑app channels.
• Strong interest or hands‑on experience with AI tools (e.g. ChatGPT/GPTs, automation platforms, generative tools) and prompt workflows.
• Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.
• Extremely organised, with the ability to manage multiple projects, timelines, and priorities in a fast‑paced environment.
• Data‑driven mindset with experience conducting campaign QA, performance optimisation, or post‑campaign analysis.
• Highly motivated to learn, grow, and continuously improve processes through innovative tactics.
• Personable, approachable demenor and strong collaborator across global, matrixed teams.
• Excellent written and oral communication skills, with the ability to engage and present to stakeholders.
• Basic understanding of HTML/CSS for email template rendering and troubleshooting is a plus.
• Professional fluency in both German and English languages

WE OFFER

• Flexible hybrid working policy (2-3 days at the Client office);
• Company pension scheme.
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
• Stay happy and healthy with a contribution to your health through the OpenUp platform.
• €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport.
• Future Bens - Exclusive access to sustainable, healthy products at attractive deals.
• Social events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.