CRM Manager – Lifecycle & Engagement (f/m/d)

7NXT GmbH; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

7NXT Health Group in Berlin (hybrid) seeks a CRM Manager – Lifecycle & Engagement to design and optimise end-to-end lifecycle experiences across Gymondo, 7Mind, Buddyfit and Preneo. You will build habit-forming journeys that convert, engage and retain users at scale using behavioural science, data-driven experiments and high-quality messaging.

You will own lifecycle campaigns across email, push, in-app and web; leverage Braze with advanced segmentation and testing; improve onboarding and

Qualifications

• Braze certification or strong Braze experience preferred.
• Experience with large user funnels in B2C mobile apps.
• Experience with subscription models and lifecycle strategies.
• Strong data-driven mindset and testing culture.
• Fluent in German and English communication.

Responsibilities

• Build, launch and optimise lifecycle campaigns across email, push, in-app and web.
• Operate Braze with advanced segmentation, journeys and testing.
• Improve onboarding and activation to boost early conversions.
• Apply behavioural principles to increase engagement and reduce drop-off.
• Identify commercial opportunities through experimentation and analysis.
• Collaborate cross-functionally with creative, analytics and market teams for timely communications.
• Translate insights into clear, actionable improvements driving engagement and revenue.

Skills

Braze expertise

B2C mobile apps

Subscriptions lifecycle

Onboarding/activation

Habit-building mindset

Data analysis

Communication skills

German fluency

English fluency

Tools

Braze

Job description

CRM Manager – Lifecycle & Engagement (f/m/d) – the company Health Group

The essentials

• Team: CRM & Marketing
• Start date: As soon as possible
• Location: Berlin — hybrid
• Working language: German & English fluency
• Salary band: Shared before your first interview

Your impact

As CRM Manager – Lifecycle & Engagement (f/m/d) at the company Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets. You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo. You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users.

What you’ll drive

• You build, launch and optimise lifecycle campaigns across email, push, in-app and web
• You operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing
• You improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows
• You apply behavioural principles to increase engagement and reduce early drop-off
• You identify commercial opportunities through experimentation and data-driven analysis
• You collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication
• You translate insights into clear, actionable improvements that drive both engagement and revenue

What defines you

Must-have

• Deep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner)
• Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity
• Experience in subscription models and free-to-paid lifecycle strategies
• Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps
• A habit-building mindset: you think in triggers, routines and motivation loops
• Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action
• Strong communication instincts and the ability to craft clear, motivating messages
• Fluent German, preferably native
• Fluent English

Nice-to-have

• Experience applying behavioural science to lifecycle design
• Exposure to pricing, paywall or offer testing
• Experience working across multiple European markets or languages

People who make things happen

7NXT Health Group is Europe’s leading platform group for digital fitness and mental wellbeing. Through our brands Gymondo, 7Mind, Buddyfit and Preneo, we reach 20–30 million people per month across 9 European markets, helping them live healthier lives — physically and mentally. Our team of ~170 people grows organically, works at eye level, and genuinely practises what we preach.

We believe in trust over rigid structures, smart working over endless meetings — and that sustainability, inclusion and diversity aren’t buzzwords, they’re how we actually operate.

Everyone countsWe welcome what makes you unique.

At the company Health Group we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love — you are welcome here.