CRM Manager

Enfint; Berlin; Vor Ort; EUR 20.088 - 31.248; Teilzeit

Benefits dieser Stelle

Company pension

Meal allowance

Bike leasing (JobRad)

Brand vouchers €50/month

Employee discount

Training budget

Team events

XbyX products and courses provided

Development opportunities

Zusammenfassung

XbyX – Women in Balance ищет специалиста по CRM и email-маркетингу на частичную занятость в Берлине. Ваша задача — планировать и запускать еженедельные рассылки, развивать каналы коммуникации и строить новые, включая WhatsApp.

Необходимо профильное образование, опыт работы с Klaviyo/HubSpot/ActiveCampaign, сильная аналитика, отличное владение немецким письмом, умение работать в команде и автономно реализовывать проекты. Предлагаются гибкий график, соцпакет и обучение.

Qualifikationen

• Образование по бизнес-администрированию или сопоставимая квалификация.
• Наличие опыта работы с CRM и email-маркетингом.
• Интерес к пониманию целевой аудитории и разработке коммуникаций.
• Сильная аналитика и хорошее техническое понимание.
• Опыт работы с Klaviyo, HubSpot, ActiveCampaign или аналогичными инструментами.
• Структурированность, аккуратность, прагматичность и ориентированность на решения.
• Сильная ориентация на лучший клиентский опыт.
• Хорошие знания офисного ПО (Microsoft Office/Google Suite).
• Отличное владение Excel/Google Sheets.
• Сильное понимание коммуникаций, ориентированных на аудиторию.
• Полная уверенность в письменном немецком языке.
• Умение работать в команде и автономно реализовывать проекты

Aufgaben

• Plan, design, and execute weekly content newsletters;
• Develop existing communication channels, including newsletters, direct mailings, postcards, and package inserts;
• Build new communication channels, including WhatsApp;
• Analyze user journeys and develop automated email flows;
• Conduct A/B tests to increase email marketing revenue, customer retention, and newsletter subscriber growth;
• Conduct regular surveys and focus groups to better understand customers;
• Create customer segments and continuously test and analyze campaign performance;
• Track KPIs such as Customer Lifetime Value;
• Collaborate closely with the marketing team, product management, and customer service.

Kenntnisse

CRM experience

Email marketing

Analytical skills

German (written)

Team player

Independent work

Ausbildung

Completed degree in business administration

Tools

Klaviyo

HubSpot

ActiveCampaign

Google Suite

Excel

Jobbeschreibung

Описание: XbyX – Women in Balance is a growing lifestyle brand that helps women enjoy the second half of life through education about nutrition, menopause, and healthy aging. It also offers innovative plant-based products based on current scientific findings.

Задачи

• Plan, design, and execute weekly content newsletters;
• Develop existing communication channels, including newsletters, direct mailings, postcards, and package inserts;
• Build new communication channels, including WhatsApp;
• Analyze user journeys and develop automated email flows;
• Conduct A/B tests to increase email marketing revenue, customer retention, and newsletter subscriber growth;
• Conduct regular surveys and focus groups to better understand customers;
• Create customer segments and continuously test and analyze campaign performance;
• Track KPIs such as Customer Lifetime Value;
• Collaborate closely with the marketing team, product management, and customer service.

Требования

• Completed degree in business administration or a comparable qualification;
• Initial experience in CRM and email marketing;
• Interest in understanding the target audience and developing customer communication based on its needs;
• Strong analytical skills and good technical understanding;
• Experience with tools such as Klaviyo, HubSpot, ActiveCampaign, or similar;
• Structured, careful, pragmatic, and solution-oriented working style;
• Strong focus on the best possible customer experience;
• Good knowledge of office software or Google Suite;
• Excellent Excel and/or Google Sheets skills;
• Strong understanding of audience-specific communication;
• Absolute confidence in written German;
• Ability to work as a team player and independently deliver projects reliably.

Условия

• Part-time work is available from 32 hours per week;
• Flexible work with home office possibility and an expected presence of approximately two days per week in the Berlin office;
• Company pension scheme;
• Weekday meal allowance;
• JobRad bicycle leasing;
• €50 Monthly voucher for selected brands such as Zalando, Urban Sports, and Spotify;
• Employee discount on XbyX products and discount codes for other startups;
• Personal development and training budget;
• Team events, offsites, and a Christmas party;
• XbyX products and courses are provided;
• Long-term professional and personal development opportunities.