Creative Strategy Manager

Smadex; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A progressive digital advertising firm in Berlin seeks a Creative Strategy Manager to analyze performance data, support client engagements, and lead cross-functional collaboration. The ideal candidate will have over 5 years of experience in mobile advertising or creative strategy with strong presentation skills. This role promises a vibrant team environment and significant learning opportunities, with a focus on enhancing client satisfaction and creative effectiveness.

Leistungen

Great compensation package

Learning and training opportunities

Possibility of traveling to the Barcelona HQ

Qualifikationen

• 5+ years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Strong presentation skills and ability to influence without direct authority.

Aufgaben

• Analyze creative performance data to identify patterns.
• Act as the connective tissue between various teams.
• Support Account Managers in client conversations.
• Build and maintain a creative performance repository.

Kenntnisse

Creativity

Analytical skills

Cross-functional collaboration

Presentation skills

Jobbeschreibung

SMADEX is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia. We are growing our team to become one of the best and biggest DSPs in the ecosystem.

Smadex is seeking a Creative Strategy Manager

This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

Key Responsibilities

Creative Strategy & Insights (40%)

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
• Build structured, client-facing creative proposals that connect performance data to strategic direction
• Partner with Product on creative tools.
• Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

Cross-Functional Leadership (30%)

• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
• Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
• Lead creative briefings and ensure alignment between client objectives and creative execution
• Handle ticketing and communication with Creative Designers

Client Partnership (20%)

• Support Account Managers in high-stakes creative conversations with clients
• Present creative performance reviews and strategic recommendations to client stakeholders
• Proactively identify creative optimization opportunities that expand wallet share
• Participate in JBPs and QBRs as experts on Creatives

Knowledge Management (10%)

• Build and maintain a creative performance repository accessible across teams
• Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
• Train Account Managers on creative best practices and how to position creative insights with clients

What You Bring

Required:

• 5+ years in mobile advertising, creative strategy, or performance marketing
• Deep understanding of creative formats across UA, retargeting, and CTV
• Experience translating creative performance data into strategic recommendations
• Track record of working cross-functionally in fast-paced environments
• Strong presentation skills and ability to influence without direct authority

Preferred:

• Experience with programmatic advertising platforms
• Gaming industry knowledge (especially mid-core and casual)
• Familiarity with creative production workflows and timelines
• Data visualization skills

Success Metrics

• Reduction in creative-related delays for campaign launches
• Increase in creative iteration velocity for HV accounts
• Client satisfaction scores on creative insights and recommendations
• Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

Please note that we do NOT provide VISA sponsorship. Applicants must have a valid permit to work.

Reward package:

• Integrate a highly motivated and young team.
• Great compensation package.
• Learning and training opportunities.
• Possibility of traveling to the Barcelona HQ for collaboration and team/building activities
• Exposure to leading global app publishers and media partners in the digital advertising industry
• And more!