Campaigns & Content Manager (all genders)

Glow25 (by Primal State Performance GmbH); Würzburg; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A dynamic beauty firm in Germany is seeking a Campaigns and Content Manager to oversee the planning and execution of marketing campaigns. This role involves managing content on Shopify and requires strong analytical skills, project management experience, and fluency in English and German. The ideal candidate will thrive in a fast-paced environment and support a culture of diversity and inclusiveness. Enjoy benefits like flexible hours, training opportunities, and generous vacation days.

Leistungen

Flexible work hours

Home office allowance

Monthly spending card

Learning opportunities

40% product discount

30 vacation days plus unpaid leave

Health insurance reimbursement

Pension contribution

Corporate discounts

Team merchandise

Positive workplace culture

Qualifikationen

• 5+ years in campaign management or integrated marketing, ideally in eCommerce.
• Strong Shopify skills, including content navigation and QA.
• Fluent in English and German, with additional languages a strong plus.

Aufgaben

• Lead integrated campaign lifecycle from strategy to execution.
• Manage content updates across digital stores ensuring accuracy.
• Transform campaign results into clear insights and recommendations.

Kenntnisse

Campaign management

Shopify content management

Analytical skills

Project management

Fluent English & German

Tools

GA4

Asana

Jobbeschreibung

Welcome to Glow25!

We are a dynamic fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last for our community and for us as a team.

Work at Glow25 should inspire, excite and be fun. That's why we're looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We're excited to meet you!

These are our current challenges and future goals:

We are looking for a highly organized and proactive Campaigns and Content Manager who will lead the end-to-end planning coordination and execution of all 360 marketing campaigns at Glow25 from brand moments and product launches to seasonal activations and performance pushes across all digital channels.

In addition to campaign management you will support hands‑on content management across our digital stores to ensure consistency.

This role is ideal for thrives in cross‑functional environments and combines strategic thinking with strong operational discipline.

This is where we need your support:

• 360 Campaign Management: You lead the full lifecycle of integrated campaigns from strategy and planning to execution and retrospective. You orchestrate all teams to ensure campaigns launch on time, on brand, and consistently across every channel and market.
• Shopify Content Management: You own content updates across all store instances ensuring accuracy, consistency, and flawless execution during key launches. You manage onsite changes, QA and asset coordination to keep our digital presence aligned with campaign goals and brand standards.
• Strategic & Analytical Contribution: You bring customer insights, competitive learnings and performance data into campaign planning. You identify optimization opportunities across channels and formats to continuously improve effectiveness and efficiency.
• Reporting & Evaluation: You lead post‑campaign reviews, transforming results into clear insights and actionable recommendations. You track operational KPIs to strengthen alignment, readiness and execution quality across teams.

You have the following experience:

• 35 years in campaign management or integrated marketing ideally in eCommerce (wellness/beauty/supplements a plus).
• Fluent English & German (C1‑2) is required. Additional languages such as Dutch, Italian or Spanish are a strong plus.
• Strong Shopify content management skills including navigating, updating and QA‑ing onsite content and assets.
• Advanced project management capabilities (Asana or similar) and the ability to run complex multi‑stakeholder projects.
• Solid analytical skills with experience interpreting campaign channel and website performance data (GA4/BI tools a plus).
• Proven experience executing multi‑channel campaigns across paid, owned and earned environments.
• Excellent communication, high attention to detail and a proactive, solution‑oriented mindset.

Thats something you can look forward to:

• Work flexibly in the way that suits you best. Work when and where you’re most productive with flexible hours and smart time tracking.
• Home office Done right. We’ve got you covered: receive a one‑time €500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows, you choose what works best for you.
• Glow Card your monthly treat. Get €50 every month to spend however you like, that’s €600 a year just because.
• Learning is part of the deal. Whether it’s our Glow‑cademy dedicated learning time or personal development support, we invest in you, not just in numbers.
• Let’s Glow! Enjoy 40% off our entire product range – yes, everything.
• Take a break you’ve earned it. 30 vacation days, 1 personal holiday up to 10 additional unpaid days off when you need a real reset. Oh, and New Years Eve – that’s a day off too!
• Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine or dental cleanings.
• Thinking ahead. After your probation period we’ll contribute €600 toward your pension plan and if you add more, we’ll top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric; it’s your badge of belonging.
• Culture that truly shines. For five years in a row we’ve been recognized as a Top Company on Kununu – proof of the strong positive and genuine culture we live every day.

Yay! You’ve made it this far!

But there’s one more thing we want to say: Don’t hesitate! Especially if you’re a woman or from an underrepresented group. Even if you don’t check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.