Business Development Manager

BARCO; Karlsruhe; Remote; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Competitive pay

Global tech environment

Training & development

Zusammenfassung

Barco is seeking a Business Development Manager to drive the market for a manufacturing intelligence platform in the DACH region, with travel across Europe. You will own the sales cycle from prospecting to closure, building strategic partnerships and a strong EU-wide pipeline.

Fluent German and English are required; home-office based role with international travel. This is a full-time permanent position offering autonomy, growth, and exposure to a global tech environment.

Qualifikationen

• Strong manufacturing domain knowledge and understanding of industrial production environments.
• Proven track record in managing full B2B sales cycles in manufacturing or software environments.
• Entrepreneurial mindset with drive to develop new markets and revenue streams.
• Experience in identifying customer value and translating needs into solutions.

Aufgaben

• Build and manage the sales pipeline across DACH and Benelux, with focus on Germany.
• Identify and win new customers in manufacturing, from contact to contract.
• Develop regional route-to-market strategy including direct and partner channels.
• Manage full CRM-driven sales cycle: quotes, proposals, negotiations, forecasting, and funnel management.
• Support customers with commercial/technical guidance throughout the buying journey.
• Generate new opportunities via prospecting, networks, and events.
• Collaborate with product/engineering/marketing; manage multiple international opportunities.
• Represent Barco at trade shows and product trainings.
• Lead on-site demos and proof-of-value engagements with key prospects.

Kenntnisse

Manufacturing domain knowledge

B2B sales cycle

Entrepreneurial mindset

Communication skills

Negotiation skills

German fluency

English fluency

Ausbildung

Bachelor's or Master's degree in business/marketing/engineering

Tools

CRM software

SaaS platforms

Jobbeschreibung

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Business Development Manager

Location: Karlsruhe, DE

Location: Germany (home-office based, with travel across DACH, Benelux and wider Europe)
Languages: German (native or fluent) and English (fluent)
Type: Full-time, permanent

To support the growth of Barco's Control Rooms business unit, we are looking for a Business Development Manager to help build the market for a manufacturing intelligence platform. The platform provides manufacturers with real-time visibility into shop-floor operations, enabling them to improve performance and maximize existing resources.
This is an entrepreneurial opportunity for a sales professional who understands the manufacturing sales cycle from end to end, from identifying operational challenges and building a business case to navigating procurement processes and closing deals. You will play a key role in shaping the market, driving business growth, and bringing customer insights back into the organization.

Key Responsibilities

• B uild and manage the sales pipeline across DACH and Benelux, with a strong focus on Germany, while pursuing opportunities in other European markets as they arise.
• Identify and win new customers in the manufacturing sector, developing accounts from initial contact through to contract closure.
• Establish and develop the regional route-to-market strategy, including direct and partner channels, and build the partner ecosystem required to scale the business.
• Manage the full sales cycle in the CRM, including quote creation, proposal development, commercial negotiations, forecasting, market intelligence, competitive analysis, and funnel management.
• Support customers throughout the buying journey with commercial and technical guidance, ensuring their needs are translated into the right solution and offer.
• Generate new business opportunities through proactive prospecting, industry networks, and events.
• Collaborate closely with product management and technical experts while managing multiple opportunities in an international environment.
• Represent the company at trade shows and industry events and participate in product and market training activities.
• Support the positioning and launch of new product capabilities with target accounts.
• Lead on-site demonstrations and proof-of-value engagements with key prospects and drive opportunities to successful closure.
• Analyze customer needs and communicate a clear, tailored value proposition.
• Identify potential deal blockers early and work with the product team to resolve them.
• Maintain accurate CRM records and report on customer visits, pipeline progress, and funnel activity.
• Monitor manufacturing technology developments and market trends and share insights with the wider team.

Your Profile

• Strong manufacturing domain knowledge with a solid understanding of industrial production environments and manufacturing buying processes. Experience in discrete manufacturing or working with machine builders is considered an advantage.
• Proven track record of managing a full B2B sales cycle within manufacturing, industrial software, or automation environments, from qualification through to closing.
• Entrepreneurial approach with a strong motivation to develop new business and open new markets.
• Interest in new technologies and the ability to identify how AI and emerging capabilities can create customer value.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across product, engineering, and marketing teams.
• Strong commercial and negotiation skills, combined with a proven ability to build lasting business relationships and achieve measurable results.
• Fluent German and English are required. Additional European languages such as Dutch or French are a plus.
• Bachelor's or Master's degree in business, marketing, engineering, or a related field, or an equivalent combination of education and experience.
• An established network within European discrete manufacturing sectors (metalworking, CNC machining, machine building) is an advantage.
• Experience selling SaaS or subscription-based industrial solutions is considered a plus.

What we offer

• Competitive pay and benefits
• Meaningful work with ownership, autonomy, and impact
• The opportunity to work in a global tech environment with diverse teams
• Continuous learning and growth through training, mentoring programs, and on-the-job development
• An inspiring workplace designed for collaboration

We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Think of images, and you think of Barco. We’re a global tech company creating AV solutions that help professionals succeed when it matters most. Our mission? To visualize and connect the world – from better patient outcomes in healthcare to smarter decision-making and collaboration in enterprise and unforgettable experiences in entertainment.

At Barco, your ideas matter. You’ll learn, grow, and make an impact in a workplace that values your perspective and supports a healthy work-life balance.

And the best part? You’ll team up with 3,500+ visioneers who thrive on curiosity, fuel creativity, and push boundaries together.

Innovation starts with you! Ready to make it happen?