Business Development Manager – 2D Smart Vision

LMI Technologies; Deutschland; On-site; EUR 70,000 - 110,000; Full time

Job summary

LMI Technologies is seeking a high-performing Business Development Manager to drive direct sales expansion in Europe, focusing on the Gocator 2D smart vision market. You will lead end-user and integrator coverage across Germany and Europe, building a strong regional footprint and managing complex B2B sales cycles.

The role requires hands-on technical demonstrations, on-site evaluations, and a proactive, self-motivated approach to hunting new business with travel across Germany and Europe.

Qualifications

• Proven B2B technical sales track record in industrial machine vision or related fields.
• Hands-on aptitude to mount, connect and configure 2D vision cameras on-site.
• Proactive prospecting with experience in long B2B sales cycles.

Responsibilities

• Lead 2D Smart Camera market expansion and direct end-user acquisition in Germany and Europe.
• Conduct on-site technical demonstrations and proof-of-concept evaluations.
• Develop territory strategies across DACH, UK and Northern/Southern Europe in collaboration with partners.
• Manage full sales lifecycle from prospecting to closing and maintain CRM pipeline.

Skills

B2B Sales

2D Vision

Hunting Mindset

Technical Demonstrations

German Proficiency

Education

3+ years B2B technical sales

Job description

We are seeking a high-performing, growth-driven Business Development Manager (BDM) to spearhead our direct sales expansion in the European market, with a primary focus on the Gocator Smart 2D Smart Vision sector.

Reporting directly to Managing Director & Sales Leader, EMEA, this role is central to sustaining our strong regional sales performance, expanding direct end-user and integrator coverage across Germany and Europe, and establishing LMI's footprint in high-growth 2D vision applications.

This position requires a self-motivated technical sales professional with strong experiences in the 2D Smart Camera business who combines strong prospecting capabilities ("hunting mindset") with practical, hands-on technical demonstration skills.

Core Responsibilities

• 2D Smart Camera Market Expansion & Business Development (60-70% Primary Focus)
  • Proactively identify, target, and acquire new B2B customers within the 2D smart machine vision, factory automation, and industrial sensing markets.
  • Lead direct outreach campaigns ("hunting") across key industrial verticals (e.g., automotive, packaging, electronics, cable, and food processing).
  • Follow up on high-intent inbound inquiries and AI-driven/Co-pilot user leads, evaluating customer requirements and converting initial interest into qualified pipeline opportunities.
  • Drive market penetration across the DACH region and expanded European territories.
• Technical Demonstrations & Practical Evaluations
  • Conduct hands-on technical product demonstrations directly at customer sites using portable 2D sensor kits and demo equipment.
  • Set up 2D smart camera hardware and inspection software on-site to validate project feasibility and prove best-case application demos.
  • Collaborate with Field Application Engineers (FAEs) on complex toolchain configurations while maintaining the independence to execute initial technical validation autonomously.
• Territory Strategy & Channel Alignment
  • Develop flexible sales strategies across assigned regional territories (DACH, UK, Northern/Southern Europe).
  • Work strategically alongside existing distribution partners and system integrators, balancing direct end-user engagement with partner channel harmony.
  • Focus on medium-to-large multi-sensor opportunities while maintaining efficient qualification processes for smaller end-user requirements.
• Sales Pipeline & Account Management
  • Manage the full sales lifecycle from prospect identification, initial technical qualification, demo presentation, and commercial negotiation to closing.
  • Maintain rigorous CRM pipeline tracking and account documentation to support transparent forecasting.

Education, Qualifications & Skills

• Required Technical & B2B Sales Experience
  • Proven B2B Technical Sales Track Record: 3+ years of successful business development or sales experience within Industrial Machine Smart Vision (2D/3D), Factory Automation, Photonics, or Sensor Technologies.
  • Hands-on Technical Aptitude: Ability to mount, connect, and configure 2D vision cameras and software on-site for customer proof-of-concepts.
  • Proactive Prospecting Ability: Demonstrated experience in cold outreach, direct client acquisition, and managing long B2B technical sales cycles.
• Mobility & Travel Readiness: High willingness to travel across Germany and Europe for client visits, technical trials, and industry trade shows.
• Languages & Communication
  • German: Business fluent / native proficiency (essential for DACH customer engagement).
  • English: Business fluent (essential for internal global collaboration and international accounts).

What We Offer

• Strategic Visibility: Direct access and reporting line to Managing Director & Sales Leader, EMEA, with opportunity to shape LMI Technologies' European footprint.
• High-growth Market: Leading-edge vision solutions addressing critical automation shortages in logistics and industrial manufacturing.
• Performance-driven Compensation: Competitive performance-based compensation structure featuring a 60/40 base-to-variable target split (pre-communicated privately prior to interview).
• Autonomy & Impact: High level of ownership to manage your territory like a business within a global corporate group (LMI Technologies).

Our Recruitment Process

We believe in a transparent, candidate-centric recruitment process. Below is the standard journey for this position:

• Talent Discovery (Human Resources): Initial conversation covering background, English and German language fluency, and mutual role fit.
• Strategy & Vision (Hiring Manager): Deep-dive discussion with Managing Director focusing on your "hunter" experience, European territory strategy, and 2026-2030 plan.
• Peer & Collaboration: Evaluation of technical depth, synergy, and experience navigating relationships with cross-functional leaders.
• Executive Alignment (CEO): Possible final conversation with CEO on global expansion goals and long-term vision.

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