Senior Social Strategy & Campaign Optimization Lead

Publicis Groupe Holdings B.V; Bogotá; Presencial; COP 18.000.000 - 30.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Colombia is seeking a Social Analyst L2 to lead digital campaigns across Facebook, TikTok, LinkedIn and more for multiple advertisers. You will handle setup, monitoring, optimization, and reporting while maintaining campaign health and adhering to client objectives.

The role requires independent work, strong attention to detail, and the ability to deliver actionable insights. Join a global team of digital experts to drive performance and growth.

Formación

• Intermediate social media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details and analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one social media platform (Meta, Twitter, LinkedIn, Snapchat, Pinterest, TikTok).
• Intermediate Excel Knowledge. Familiar with ad serving tools and bidding management tools.

Responsabilidades

• Set up social campaigns across required platforms following guidelines.
• Run weekly status calls with internal stakeholders to share performance and pacing strategies.
• Monitor campaign health and optimize to meet objectives; manage budgets, conversions, bids, and creative.
• Ensure campaign setup quality within social platforms and deliverables.
• Proactively troubleshoot issues and communicate with client campaign managers.
• Deliver recommendations and analysis of beta tests and new platforms.
• Identify growth opportunities and share them with the client.
• Help document best practices to improve team efficiency.

Conocimientos

Social media campaign mgmt

Communication skills

Analytical skills

Attention to details

Digital advertising platforms

Excel knowledge

Platform knowledge: Meta, Twitter, Tik

Herramientas

GCM

Sizmek

Marin

Kenshoo

4C

IAS

MOAT

Descripción del empleo

Publicis Global Delivery in Colombia is seeking a Social Analyst L2 to lead digital campaigns across Facebook, TikTok, LinkedIn and more for multiple advertisers. You will handle setup, monitoring, optimization, and reporting while maintaining campaign health and adhering to client objectives.

The role requires independent work, strong attention to detail, and the ability to deliver actionable insights. Join a global team of digital experts to drive performance and growth.