Senior Social Strategist, L4

Publicis Groupe; Bogotá; Presencial; COP 18.000.000 - 30.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Colombia is seeking a Social Analyst L2 to lead digital campaigns across Facebook, TikTok, LinkedIn and more for multiple advertisers. You will handle setup, monitoring, optimization, and reporting while maintaining campaign health and adhering to client objectives.

The role requires independent work, strong attention to detail, and the ability to deliver actionable insights. Join a global team of digital experts to drive performance and growth.

Formación

• Intermediate social media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details and analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one social media platform (Meta, Twitter, LinkedIn, Snapchat, Pinterest, TikTok).
• Intermediate Excel Knowledge. Familiar with ad serving tools and bidding management tools.

Responsabilidades

• Set up social campaigns across required platforms following guidelines.
• Run weekly status calls with internal stakeholders to share performance and pacing strategies.
• Monitor campaign health and optimize to meet objectives; manage budgets, conversions, bids, and creative.
• Ensure campaign setup quality within social platforms and deliverables.
• Proactively troubleshoot issues and communicate with client campaign managers.
• Deliver recommendations and analysis of beta tests and new platforms.
• Identify growth opportunities and share them with the client.
• Help document best practices to improve team efficiency.

Conocimientos

Social media campaign mgmt

Communication skills

Analytical skills

Attention to details

Digital advertising platforms

Excel knowledge

Platform knowledge: Meta, Twitter, Tik

Herramientas

GCM

Sizmek

Marin

Kenshoo

4C

IAS

MOAT

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Social Analyst L2 who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple social platforms such as Facebook, Snapchat, Twitter, Tik TokTikTok, LinkedIn, Pinterest, and Reddit. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup social campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the social media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Social and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

Must require:

• Intermediate social media campaign management/optimization knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills. Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one social media platform while showing a good understanding of the overall media landscape (Meta, twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business).
• Intermediate Excel Knowledge. Good to have: Community Management Media planning Media Buying Creative strategy Ad Serving Tools: GCM, Sizmek. Bidding Management Tools: Marin, Kenshoo, 4C. Verification Tools: IAS - MOAT.