Paid Social Strategist: Growth-Driven Campaigns & Insights

Publicis Global Delivery (PGD); Colombia; Presencial; COP 115.118.956 - 191.864.927; Jornada completa

Descripción de la vacante

A leading marketing firm in Colombia is seeking a Social Strategist to drive the strategic planning, execution, and optimization of social media initiatives. This role involves developing social media strategies across platforms like Meta, TikTok, and LinkedIn, as well as leading paid campaign planning and performance analysis. The ideal candidate has over 2 years of experience in digital media planning and strong knowledge of analytics and social media platforms. The position offers full-time employment with a focus on marketing and advertising.

Formación

• 2+ years of experience in paid social strategy or digital media planning.
• Strong knowledge of Meta Ads Manager and at least 2 additional platforms.
• Ability to analyze data and turn insights into actionable optimizations.

Responsabilidades

• Develop and execute social media strategies across multiple platforms.
• Lead planning of paid social campaigns and budget allocation.
• Analyze campaign performance and provide strategic recommendations.

Conocimientos

Analytical skills

Platform expertise

Communication skills

Presentation skills

Cross-functional collaboration

Herramientas

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Pinterest Ads

Snapchat Ads

Descripción del empleo

A leading marketing firm in Colombia is seeking a Social Strategist to drive the strategic planning, execution, and optimization of social media initiatives. This role involves developing social media strategies across platforms like Meta, TikTok, and LinkedIn, as well as leading paid campaign planning and performance analysis. The ideal candidate has over 2 years of experience in digital media planning and strong knowledge of analytics and social media platforms. The position offers full-time employment with a focus on marketing and advertising.