Senior Programmatic Analyst - Drive Campaign Optimization

Publicis Global Delivery (PGD); Colombia; On-site; COP 129,462,000 - 226,559,000; Full time

Job summary

Publicis Global Delivery in Colombia is seeking a Senior Programmatic Analyst to execute, monitor, optimize, and report on programmatic campaigns across multiple digital platforms. You will configure campaigns, audiences, targeting, and pacing, while driving performance and delivering actionable insights to internal teams.

The ideal candidate has at least 2 years in programmatic advertising, hands-on experience with DV360 and The Trade Desk, strong analytical skills, and excellent communication

Qualifications

• Minimum 2 years of experience in programmatic advertising.
• Experience with DV360, The Trade Desk, or Amazon DSP.
• Strong understanding of programmatic ecosystem and optimization.

Responsibilities

• Manage and optimize programmatic campaigns through DSP platforms such as DV360, The Trade Desk, and other programmatic buying tools.
• Configure campaigns, audiences, targeting strategies, and pacing settings.
• Monitor campaign performance and identify optimization opportunities to improve delivery and results.
• Conduct Quality Assurance (QA) processes to ensure campaign accuracy and minimize errors.
• Analyze campaign performance, troubleshoot delivery issues, and recommend strategic improvements.
• Generate and present performance reports with actionable insights to internal teams and stakeholders.

Skills

Programmatic Advertising

Campaign optimization

QA processes

Data analysis

Multitasking

English communication

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Publicis Global Delivery in Colombia is seeking a Senior Programmatic Analyst to execute, monitor, optimize, and report on programmatic campaigns across multiple digital platforms. You will configure campaigns, audiences, targeting, and pacing, while driving performance and delivering actionable insights to internal teams.

The ideal candidate has at least 2 years in programmatic advertising, hands-on experience with DV360 and The Trade Desk, strong analytical skills, and excellent communication