Senior Search Campaign Analyst - Data-Driven Paid Media

Publicis Global Delivery; Bogotá; Hybrid; COP 40.000.000 - 70.000.000; Vollzeit

Zusammenfassung

Publicis Global Delivery in Bogotá is seeking a Search Analyst who has led digital campaigns across multiple search platforms, including Google Ads, Bing, SA360, Apple and Amazon. The role emphasizes independence, quality, and growth within a global team of over 5,000 professionals.

You will set up campaigns, monitor performance, optimize bids and budgets, report results, and communicate with client campaign managers.

Qualifikationen

• Experience leading digital search campaigns across multiple platforms.
• Ability to manage budgets, bid strategies and performance reporting.
• Strong communication with clients and internal teams.

Aufgaben

• Setup search campaigns on required platforms following guidelines.
• Run weekly status calls with stakeholders to provide performance and pacing strategies.
• Monitor campaign health and optimize to meet objectives, including daily budget management and bid adjustments.
• Ensure quality of campaign setup across search media platforms and report issues promptly.
• Maintain daily communication with the client’s campaign managers and global account team.
• Identify growth opportunities and communicate them to clients with strategy and testing plans.
• Develop documentation of best practices to improve team efficiency.

Kenntnisse

Campaign setup

Monitoring

Optimization

Reporting

Keywords management

Tools

Google Ads

Bing Ads

SA360

Apple Search Ads

Amazon Advertising

Jobbeschreibung

Publicis Global Delivery in Bogotá is seeking a Search Analyst who has led digital campaigns across multiple search platforms, including Google Ads, Bing, SA360, Apple and Amazon. The role emphasizes independence, quality, and growth within a global team of over 5,000 professionals.

You will set up campaigns, monitor performance, optimize bids and budgets, report results, and communicate with client campaign managers.