Paid Search (Google Ads) Search Analyst

Publicis Global Delivery; Bogotá ciudad; Hybrid; COP 14,832,000 - 23,072,000; Full time

Job summary

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across Google Ads, Bing Ads, SA360, Apple and Amazon search platforms for multiple advertisers. You will set up campaigns, monitor performance, and optimize daily to meet client objectives while coordinating with global teams.

Ideal candidates are independent, focused on quality, and eager to grow within Publicis Global Delivery's global network of 5,000+ employees, embracing digital transformation and cross-team

Responsibilities

• Set up search campaigns across Google Ads, Bing Ads, SA360, Apple and Amazon.
• Run weekly status calls with internal stakeholders on performance and pacing.
• Monitor campaign health and optimize daily for budgets and conversions.
• Ensure quality of setup and deliverables within search platforms.
• Proactively identify issues and propose solutions.
• Maintain daily communication with the client’s campaign managers.
• Deliver recommendations, analyses of beta tests and new platforms.
• Document best practices to improve team efficiency and results.
• Keep abreast of industry trends and generate actionable insights.

Job description

Publicis Global Delivery is looking for a Search Analyst who led digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting) for multiple Search platforms such as Google ads, Bing ads, SA360, Apple and Amazon search among others.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup search campaigns, within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client s objectives.
• Ensuring the quality of deliverables and campaign set up within the search media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors
• Assist to Search and Digital media training sessions and complete the required certification and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Casablanca, Morocco