Strategic Paid Search Analyst (Google & SA360)

Publicis Groupe; Bogotá; On-site; COP 48,000,000 - 80,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across multiple platforms including Google Ads, Bing Ads, SA360, Apple and Amazon search. You will manage setup, optimization, monitoring and reporting while collaborating with the global account team to deliver strong results.

The ideal candidate has 1–2+ years of experience in search media campaigns, English at least B2 level, and solid knowledge of Excel, Looker Studio, Power BI and Datorama to support performance

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communication, Business or related field.
• Minimum 1–2 years of experience running search media campaigns.
• Advanced expertise in two or more search platforms (e.g., Google, Bing, SA360).
• Strong communication and client-facing abilities.

Responsibilities

• Set up search campaigns across required platforms following guidelines.
• Lead weekly status calls with stakeholders to review performance.
• Monitor campaigns and optimize budgets, bids, and creatives to hit objectives.
• Ensure quality of campaign setup and reporting within search platforms.
• Identify growth opportunities and formulate campaign strategies.

Skills

English level B2

Communication skills

Campaign management

Attention to detail

Teamwork & client focus

Results oriented

Media planning knowledge

Looker Studio experience

Power BI experience

Education

Bachelor’s Degree in Marketing/Advertising/Communication/Business

Tools

Excel

Looker Studio

Power BI

Datorama

Job description

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across multiple platforms including Google Ads, Bing Ads, SA360, Apple and Amazon search. You will manage setup, optimization, monitoring and reporting while collaborating with the global account team to deliver strong results.

The ideal candidate has 1–2+ years of experience in search media campaigns, English at least B2 level, and solid knowledge of Excel, Looker Studio, Power BI and Datorama to support performance