Paid Search Analyst — Growth & Optimization

Publicis Groupe Holdings B.V; Bogotá; On-site; COP 22,320,000 - 50,220,000; Full time

Job summary

Publicis Global Delivery in Bogotá seeks a proactive Junior Paid Search Analyst to set up and monitor search campaigns across platforms, following agency guidelines and client objectives. You will participate in weekly status calls and collaborate with the global account team to ensure seamless execution.

This role suits a motivated learner with 1 year of experience in search advertising, basic Excel, and strong communication.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communication, Business, or related field.
• English Level B2 or higher.
• Minimum 1 year of experience running search media campaigns (Google Ads).
• Experience leading digital campaigns (billing support, setup, keywords management, monitoring, optimization, reporting).
• Intermediate Excel knowledge.
• Intermediate social media campaign management and reporting.
• Strong communication and detail orientation.

Responsibilities

• Set up search campaigns across required platforms following guidelines.
• Participate in weekly status calls.
• Monitor campaign health and optimize to meet objectives.
• Ensure quality of deliverables and campaign setup.
• Proactively identify issues and growth opportunities.
• Maintain daily client communications and report issues promptly.
• Contribute to beta tests, new platforms, and optimization strategies.
• Support training and certification activities.

Skills

English B2

Search ads management

Excel basics

Analytical skills

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Ads

Excel

SA360

Apple Search

Job description

Publicis Global Delivery in Bogotá seeks a proactive Junior Paid Search Analyst to set up and monitor search campaigns across platforms, following agency guidelines and client objectives. You will participate in weekly status calls and collaborate with the global account team to ensure seamless execution.

This role suits a motivated learner with 1 year of experience in search advertising, basic Excel, and strong communication.