Paid Search Analyst: Growth & Optimization (Google/Bing)

Publicis Global Delivery; Bogotá ciudad; Ibrido; COP 14.832.000 - 23.072.000; Tempo pieno

Descrizione del lavoro

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across Google Ads, Bing Ads, SA360, Apple and Amazon search platforms for multiple advertisers. You will set up campaigns, monitor performance, and optimize daily to meet client objectives while coordinating with global teams.

Ideal candidates are independent, focused on quality, and eager to grow within Publicis Global Delivery's global network of 5,000+ employees, embracing digital transformation and cross-team

Mansioni

• Set up search campaigns across Google Ads, Bing Ads, SA360, Apple and Amazon.
• Run weekly status calls with internal stakeholders on performance and pacing.
• Monitor campaign health and optimize daily for budgets and conversions.
• Ensure quality of setup and deliverables within search platforms.
• Proactively identify issues and propose solutions.
• Maintain daily communication with the client’s campaign managers.
• Deliver recommendations, analyses of beta tests and new platforms.
• Document best practices to improve team efficiency and results.
• Keep abreast of industry trends and generate actionable insights.

Descrizione del lavoro

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across Google Ads, Bing Ads, SA360, Apple and Amazon search platforms for multiple advertisers. You will set up campaigns, monitor performance, and optimize daily to meet client objectives while coordinating with global teams.

Ideal candidates are independent, focused on quality, and eager to grow within Publicis Global Delivery's global network of 5,000+ employees, embracing digital transformation and cross-team