Paid Search Analyst: Google Ads & Campaign Optimization

Publicis Groupe

Bogotá

On-site

COP 4,200,000 - 6,800,000

Full time

14 days+

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Job summary

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns for assigned advertisers, handling setup, budgets, optimization, and reporting across platforms like Google Ads, Bing Ads, SA360, Apple and Amazon search.

The ideal candidate has 1–2+ years of experience, English B2+, strong communication, and a focus on quality. Join a global team of 5,000+ professionals delivering industry-leading digital solutions.

Qualifications

English level B2 or above.
Bachelor’s Degree in Marketing, Advertising, Communication, Business, or any relevant field.
Intermediate Excel knowledge.
Minimum 1 - 2+ years of experience running search media campaigns.
Advance expertise in two or more Search platforms such as Google, Bing and SA360 (campaign management/optimization knowledge).
In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
Strong communication skills.
Result oriented skills.
Attention to details skills.
Strong teamwork and client orientation skills to help the team grow.
Strong knowledge managing media planning tools.
Intermediate knowledge on reporting tools such as Looker Studio, Power Bi and/or Datorama.

Responsibilities

Setup search campaigns on required platforms following agency and advertiser guidelines.
Run weekly status calls with internal stakeholders providing performance and pacing strategies.
Monitor campaign health with ongoing optimization and daily budget management.
Ensure the quality of deliverables and campaign setup within search media platforms.
Proactively identify growth opportunities and communicate them to the client.