Paid Media Campaign Analyst

Publicis Global Delivery; Bogotá; Hybrid; COP 42,000,000 - 65,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking a paid media professional to lead the setup, trafficking, and reporting of digital advertising campaigns. The role emphasizes independence, quality, and growth within a fast-paced environment.

You will collaborate with agencies to implement campaigns, monitor delivery, pull insights from DMP/CDP and DSP platforms, and communicate results to strategy and planning teams. A proactive partner to clients is expected.

Responsibilities

• Work directly with our agencies to implement and execute Digital Advertising campaigns and activate the audience strategy.
• Monitor, pull reports, and ensure campaigns are executing according to the client’s needs and guidelines; extract insights from audience data gathered from DMP/CDP and DSP platforms and communicate to strategy and planning teams.
• Share results from audience analytics reports with teams when available.
• Proactively identify campaigns behavior, reporting, and processes; callouts proactively when issues are found.
• Effectively communicate with the team; fit with team’s organization chart to escalate and promptly communicate needs and ideas.
• Act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns.
• Monitor campaign delivery by post-live QA check to ensure campaigns are running as expected and targeting objectives are met; check daily reports in CM360 & Sizmek.
• Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary.
• Responsible for trafficking the campaigns in ad serving platforms.

Job description

Publicis Global Delivery in Bogotá is seeking a paid media professional to lead the setup, trafficking, and reporting of digital advertising campaigns. The role emphasizes independence, quality, and growth within a fast-paced environment.

You will collaborate with agencies to implement campaigns, monitor delivery, pull insights from DMP/CDP and DSP platforms, and communicate results to strategy and planning teams. A proactive partner to clients is expected.