Growth-Oriented Search Media Analyst

Publicis Groupe; Bogotá; On-site; COP 27,900,000 - 50,220,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking an aspiring Search Media Assistant to join our Digital team. You will learn to set up and optimize paid search campaigns across platforms, engage with clients, and contribute to campaign performance through data-driven decisions.

The role emphasizes learning, effective communication, and attention to detail within a fast-paced digital environment, supporting a global client base.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communication, Business, or a related field.
• English Level B2 or above.
• Minimum 1 year of experience running search media advertising campaigns (Google Ads).
• Experience leading digital campaigns for assigned advertisers (billing support, setup, keywords management, monitoring, optimization, reporting).
• Intermediate Excel knowledge.
• Intermediate social media campaign management/optimization knowledge and reporting experience.
• Willingness to learn and strong communication skills.
• Detail-oriented and result-driven.

Responsibilities

• Set up search campaigns within required platforms following agency and advertiser guidelines.
• Participate in weekly status calls.
• Monitor campaign health and optimize to meet objectives, including budget management, conversions, bid management, and ad creative.
• Ensure quality of deliverables and campaign setups within paid search platforms.
• Proactively identify issues and communicate recommendations.
• Maintain daily communication with client campaign managers.
• Report issues promptly and deliver recommendations, tests, and beta evaluations.
• Assist with Search and Digital media training and certifications updates.
• Collaborate with global account team via email, chat, or video to ensure flawless execution.
• Identify growth opportunities and communicate them to the client.
• Help document best practices for operational efficiency.
• Stay updated with industry trends and insights to improve performance.

Skills

Attention to detail

Communication skills

Analytical thinking

English proficiency

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business

Tools

Google Ads

Excel

SA360

Bing Ads

Apple Search Ads

Job description

Publicis Global Delivery in Bogotá is seeking an aspiring Search Media Assistant to join our Digital team. You will learn to set up and optimize paid search campaigns across platforms, engage with clients, and contribute to campaign performance through data-driven decisions.

The role emphasizes learning, effective communication, and attention to detail within a fast-paced digital environment, supporting a global client base.