Senior Programmatic Analyst: DSP Campaign Optimizer

Publicis Global Delivery (PGD); Colombia; On-site; COP 40,000,000 - 80,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Programmatic Analyst to join our growing Media team. You’ll own hands-on activation, optimization, monitoring and analysis of programmatic campaigns for global clients across markets.

The role requires direct experience with DV360, The Trade Desk and Amazon DSP, along with strong analytical skills, advanced Excel, and the ability to translate data into actionable optimization and reporting.

Qualifications

• 2–3 years of hands-on programmatic media experience.
• Proven experience actively managing campaigns within DSP platforms.
• Mandatory experience with DV360, The Trade Desk, and Amazon DSP.
• Strong understanding of programmatic buying, bidding, targeting, and measurement.
• Advanced Excel/Google Sheets skills.
• B2+ English; ability to communicate with international stakeholders.

Responsibilities

• Manage end-to-end execution and optimization of programmatic campaigns across multiple clients and markets.
• Build, launch, monitor, and optimize campaigns directly within programmatic platforms.
• Manage targeting, bidding, budgets, pacing, audiences, creatives, frequency, and performance.
• Analyze campaign performance and implement optimization strategies based on KPIs (CTR, CPM, CPC, CPA, ROAS, conversions, reach).
• Monitor delivery and identify issues related to pacing, performance, budget allocation, targeting, or tracking.
• Perform regular campaign QA for accurate setup, tracking, targeting, creatives and budgets.
• Prepare performance reports and translate data into actionable insights and optimization recommendations.

Job description

Publicis Global Delivery (PGD) is seeking a Senior Programmatic Analyst to join our growing Media team. You’ll own hands-on activation, optimization, monitoring and analysis of programmatic campaigns for global clients across markets.

The role requires direct experience with DV360, The Trade Desk and Amazon DSP, along with strong analytical skills, advanced Excel, and the ability to translate data into actionable optimization and reporting.