Senior Programmatic Analyst

Publicis Groupe ANZ; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery seeks a Senior Programmatic Analyst to lead the execution and optimization of programmatic campaigns for global clients, partnering with cross-functional teams to drive business results. You will mentor teammates, share best practices, and push for operational excellence.

Ideal candidates bring data-driven marketing passion, problem-solving skills, and strong experience with DSP platforms like DV360 and The Trade Desk.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• B2+ English level required.
• Strong hands-on experience with one or more DSPs such as DV360, The Trade Desk, Yahoo DSP, Xandr, Amazon DSP, Teads, Amobee.
• Experience managing branding and/or performance campaigns.
• Strong understanding of the digital media ecosystem and programmatic advertising.
• Experience with ad servers CM360/GCM or Sizmek.
• Knowledge of verification tools IAS, MOAT, or DoubleVerify.
• Intermediate Excel skills.
• Experience with reporting tools Looker Studio, Supermetrics, Power BI, or Datorama.

Responsabilidades

• Plan, launch, manage, and optimize programmatic campaigns across leading DSP platforms.
• Develop data-driven optimization strategies to maximize campaign performance.
• Manage campaign execution, QA processes, assets, and launch requirements.
• Collaborate with publishers and internal teams to ensure flawless campaign delivery.
• Build strong relationships with clients by providing strategic recommendations and performance insights.
• Mentor team members and contribute to programmatic best practices.
• Support training initiatives and continuously expand your technical expertise.
• Analyze campaign performance and communicate insights to internal and external stakeholders.
• Stay up to date with new technologies, industry trends, and platform certifications.

Conocimientos

Analytical skills

Communication

Client management

Team collaboration

Educación

Bachelor's degree in Marketing/Advertising/Communications/Business

Herramientas

DV360

The Trade Desk

Yahoo DSP

Xandr

Amazon DSP

Teads

Amobee

Campaign Manager 360 / CM360

Sizmek

IAS

MOAT

DoubleVerify

Excel

Looker Studio

Supermetrics

Power BI

Datorama

Descripción del empleo

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the world\'s largest communications group. We bring together the best talent across LATAM to deliver innovative marketing and media solutions for some of the world\'s most recognized brands.

With more than 1,700 professionals across the region, we foster a collaborative, inclusive, and growth-driven environment where people can learn, innovate, and make an impact every day.

We Move People, and People Move Us.

Overview

We\'re looking for a Senior Programmatic Analyst to join our growing team!

In this role, you\'ll lead the execution and optimization of programmatic campaigns for global clients while partnering with cross-functional teams to deliver outstanding business results. You\'ll also play an important role in mentoring teammates, sharing best practices, and driving operational excellence.

If you\'re passionate about data-driven marketing, enjoy solving complex challenges, and have strong experience with DSP platforms like DV360 or The Trade Desk, we\'d love to hear from you.

Responsibilities

• Plan, launch, manage, and optimize programmatic campaigns across leading DSP platforms.


• Develop data-driven optimization strategies to maximize campaign performance.


• Manage campaign execution, QA processes, assets, and launch requirements.


• Collaborate with publishers and internal teams to ensure flawless campaign delivery.


• Build strong relationships with clients by providing strategic recommendations and performance insights.


• Mentor team members and contribute to programmatic best practices.


• Support training initiatives and continuously expand your technical expertise.


• Analyze campaign performance and communicate insights to internal and external stakeholders.


• Stay up to date with new technologies, industry trends, and platform certifications.

Qualifications

• Bachelor\'s degree in Marketing, Advertising, Communications, Business, or a related field.


• B2+ English level (required).


• Strong hands‑on experience with one or more DSPs such as:
  
  
  
  • DV360
  
  
  • The Trade Desk
  
  
  • Yahoo DSP
  
  
  • Xandr
  
  
  • Amazon DSP
  
  
  • Teads
  
  
  • Amobee
  
  
  
  


• Experience managing branding and/or performance campaigns.


• Strong understanding of the digital media ecosystem and programmatic advertising.


• Experience with ad servers such as Campaign Manager 360 (CM360/GCM) or Sizmek.


• Knowledge of verification tools like IAS, MOAT, or DoubleVerify.


• Intermediate Excel skills.


• Experience with reporting tools such as Looker Studio, Supermetrics, Power BI, or Datorama.


• Excellent analytical, communication, client management and teamwork skills.

Nice to have:

• Experience in Media Planning or Media Buying.


• Knowledge of bidding strategies and creative optimization.


• Experience with Paid Social platforms.


• Familiarity with tools such as Marin, Skai (formerly Kenshoo), or 4C.

Additional information

Why Join PGD?

• Work with globally recognized brands.


• Collaborate with international teams.


• Continue developing your Programmatic expertise with leading advertising technologies.


• Grow your career in one of the world\'s largest communications groups.