Programmatic Analyst

Publicis Global Delivery (PGD); Colombia; Presencial; COP 109.214.023 - 152.899.632; Jornada completa

Descripción de la vacante

A leading digital solutions company in Colombia seeks a Programmatic Media Analyst to manage digital campaigns effectively. Responsibilities include setting up and optimizing programmatic campaigns across various platforms and ensuring quality deliverables. The ideal candidate should possess strong analytical skills, attention to detail, and be well-versed in digital media tools. This is an opportunity to contribute in a dynamic environment where innovation drives success.

Formación

• Intermediate knowledge in programmatic media campaign management.
• Strong understanding of digital verticals and media landscape.
• Good Excel knowledge required.

Responsabilidades

• Setup and manage programmatic campaigns across platforms.
• Monitor campaign health and optimize based on performance.
• Communicate regularly with the client's campaign manager.

Conocimientos

Programmatic media campaign management

Good Communication skills

Attention to detail

Analytical skills

Technical savvy

Herramientas

DV360

TTD

Excel

Marin

Kenshoo

4C

Descripción del empleo

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. We Move People, and People Move Us!

Job Description

Publicis Global Delivery is looking for a Programmatic Media Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns, within each required platform, following agency and advertiser guidelines
• Run weekly status calls with internal stakeholders, providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively makes suggestions and troubleshoots issues
• Maintain daily communication with the client’s campaign manager
• Report any issues that can spark within the operation promptly
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
• Assist with Programmatic and Digital media training sessions, and complete the required certification and updates
• Connect daily with the global account team over email, IM , and/or video conference as necessary to ensure flawless execution of deliverables
• Proactively identify growth opportunities and regularly communicate them to clients
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

• Must require: Intermediate programmatic media campaign management/optimization knowledge. Good Communication skills. Result-oriented skills. Attention to detail skills. Analytical skills. Technical savvy and specifically skilled in any digital vertical. Strong knowledge of at least one programmatic media platform, while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs, Ad Server Reporting). Intermediate Excel Knowledge.
• Good to have: Strong knowledge in one of the following fields: Media planning, Media Buying Creative strategy Ads Bidding Management Tools: Marin, Kenshoo, 4C
• Verification Tools: IAS – Double Verify - MOAT. Knowledge on Yahoo and Amazon DSP.