Programmatic Analyst: DV360 & DSP Campaign Optimizer

Publicis Global Delivery (PGD); Colombia; Presencial; COP 36.000.000 - 72.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) in Colombia is seeking a Programmatic Analyst to join our programmatic team. You will activate, optimize, and monitor DSP campaigns across DV360, The Trade Desk, Yahoo DSP, or Amazon DSP, focusing on pacing, targeting, bidding, and performance analysis.

This is a display/video programmatic role, not search or social ads. The ideal candidate has 1+ year hands-on DSP experience and strong analytical skills, with a drive for continuous improvement.

Formación

• 1+ year of hands-on experience managing programmatic campaigns through a DSP.
• Experience with DV360, The Trade Desk, Yahoo DSP, or Amazon DSP.
• Understanding of RTB, audience targeting, campaign optimization, and budget management.
• Strong analytical and problem-solving skills.

Responsabilidades

• Set up, launch, and optimize programmatic campaigns within DSP platforms.
• Manage campaign pacing, budgets, bidding strategies, and audience targeting.
• Monitor campaign performance and implement optimizations to achieve KPIs.
• Analyze campaign results and provide actionable recommendations.
• Ensure quality assurance across campaign setup, tracking, and delivery.
• Collaborate with internal teams and global stakeholders to ensure successful execution.
• Identify testing opportunities and support continuous improvement initiatives.

Conocimientos

DSP campaign management

Analytical skills

Problem solving

Budget management

Herramientas

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Descripción del empleo

Publicis Global Delivery (PGD) in Colombia is seeking a Programmatic Analyst to join our programmatic team. You will activate, optimize, and monitor DSP campaigns across DV360, The Trade Desk, Yahoo DSP, or Amazon DSP, focusing on pacing, targeting, bidding, and performance analysis.

This is a display/video programmatic role, not search or social ads. The ideal candidate has 1+ year hands-on DSP experience and strong analytical skills, with a drive for continuous improvement.