Sr Programmatic Analyst

Publicis Global Delivery (PGD); Colombia; On-site; COP 40,000,000 - 80,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Programmatic Analyst to join our growing Media team. You’ll own hands-on activation, optimization, monitoring and analysis of programmatic campaigns for global clients across markets.

The role requires direct experience with DV360, The Trade Desk and Amazon DSP, along with strong analytical skills, advanced Excel, and the ability to translate data into actionable optimization and reporting.

Qualifications

• 2–3 years of hands-on programmatic media experience.
• Proven experience actively managing campaigns within DSP platforms.
• Mandatory experience with DV360, The Trade Desk, and Amazon DSP.
• Strong understanding of programmatic buying, bidding, targeting, and measurement.
• Advanced Excel/Google Sheets skills.
• B2+ English; ability to communicate with international stakeholders.

Responsibilities

• Manage end-to-end execution and optimization of programmatic campaigns across multiple clients and markets.
• Build, launch, monitor, and optimize campaigns directly within programmatic platforms.
• Manage targeting, bidding, budgets, pacing, audiences, creatives, frequency, and performance.
• Analyze campaign performance and implement optimization strategies based on KPIs (CTR, CPM, CPC, CPA, ROAS, conversions, reach).
• Monitor delivery and identify issues related to pacing, performance, budget allocation, targeting, or tracking.
• Perform regular campaign QA for accurate setup, tracking, targeting, creatives and budgets.
• Prepare performance reports and translate data into actionable insights and optimization recommendations.

Job description

Publicis Global Delivery (PGD) is looking for a Senior Programmatic Analyst to join our growing Media team. This role is responsible for the hands-on execution, optimization, monitoring, and analysis of programmatic campaigns across global clients and markets.

We are looking for someone who has real, hands-on experience activating and managing campaigns directly within the main programmatic platforms. This is a mandatory requirement for the role.

What You’ll Do

• Manage the end-to-end execution and optimization of programmatic campaigns across multiple clients and markets.


• Build, launch, monitor, and optimize campaigns directly within programmatic platforms.


• Manage campaign targeting, bidding, budgets, pacing, audiences, creatives, frequency, and performance.


• Analyze campaign performance and implement optimization strategies based on KPIs such as CTR, CPM, CPC, CPA, ROAS, conversions, and reach.


• Monitor campaign delivery and proactively identify issues related to pacing, performance, budget allocation, targeting, or tracking.


• Perform regular campaign QA to ensure accurate setup, tracking, targeting, creatives, and budgets.


• Prepare performance reports and translate campaign data into actionable insights and optimization recommendations.


• Collaborate with Planning, Analytics, Creative, and other Media teams to ensure campaigns are aligned with overall media strategies.


• Support audience strategy across first-party, third-party, contextual, behavioral, lookalike, and retargeting audiences.


• Stay current on developments in programmatic advertising, DSP capabilities, measurement, privacy, and industry best practices.

Mandatory Platform Experience

Hands-on experience with the following programmatic platforms is mandatory:

• DV360 (Display & Video 360)


• The Trade Desk (TTD)


• Amazon DSP

Candidates must have direct experience using these platforms to activate, manage, optimize, and monitor programmatic campaigns.

Important: Candidates whose experience is limited to programmatic planning, reporting, campaign coordination, or working alongside activation teams without directly operating the DSP platforms will not be considered.

Experience with additional platforms such as Yahoo DSP, StackAdapt, Basis, or other major DSPs is a plus.

What We’re Looking For

• 2–3 years of hands-on experience in Programmatic Media, Digital Media Buying, or a similar role.


• Proven experience actively managing programmatic campaigns within DSP platforms.


• Mandatory hands-on experience with DV360, The Trade Desk, and Amazon DSP.


• Strong understanding of programmatic buying, bidding strategies, audience targeting, campaign optimization, pacing, and measurement.


• Strong analytical skills and the ability to interpret campaign performance data.


• Advanced knowledge of Excel/Google Sheets.


• Experience working with media KPIs and performance optimization.


• Strong attention to detail and ability to manage multiple campaigns simultaneously.


• B2+ English level, with the ability to communicate effectively with international stakeholders.


• Strong communication, analytical, and problem-solving skills.


• Experience working with global clients and multicultural teams is a plus.

What Makes This Role Senior?

We're looking for someone who can go beyond campaign execution. The Senior Programmatic Analyst should be able to independently identify performance opportunities, make optimization decisions, troubleshoot campaign issues, and provide data-driven recommendations to improve campaign outcomes.

If you have strong hands-on experience across the main DSP platforms and are ready to take the next step in your programmatic career within a global media environment, we'd love to hear from you.