Programmatic Analyst: Campaign Optimization & Insights

Publicis Groupe; Bogotá ciudad; On-site; COP 26,784,000 - 46,872,000; Full time

Job summary

Publicis Global Delivery seeks a junior programmatic media professional to manage and optimize campaigns across leading DSPs, including DV360 and The Trade Desk. The role emphasizes data-driven decision making, KPI reporting, and client communication.

The candidate should have 0-1+ years of experience, strong English skills, and a focus on quality, with opportunities to grow within Publicis Global Delivery’s global team in LATAM.

Qualifications

• Experience with programmatic platforms (DV360, The Trade Desk, etc.) and managing digital campaigns.
• Strong analytical mindset with ability to analyze KPI and report performance.
• Proactive in optimization, budgeting, pacing, and client communication.

Responsibilities

• Programmatic campaign implementation and optimization
• DSPs such as DV360, The Trade Desk, Amazon DSP, Xandr, etc.
• Campaign pacing monitoring and performance management
• Budget and bid adjustments
• KPI analysis and performance reporting
• Weekly and monthly campaign reports
• Data compilation across multiple Programmatic platforms
• Performance insights and optimization recommendations
• Client and stakeholder communication
• Digital Media and Programmatic certifications (preferred)
• Strong attention to detail and QA processes
• Advanced English proficiency

Skills

DV360

The Trade Desk

Programmatic Campaign Management

Campaign Pacing

Budget & Bid Adjustments

KPI Analysis

Advanced Excel

Strong Analytical Skills

Attention to Detail

Good Communication Skills

Digital Media & Programmatic

Tools

DV360 (Display & Video 360)

The Trade Desk

Advanced Excel

Job description

Publicis Global Delivery seeks a junior programmatic media professional to manage and optimize campaigns across leading DSPs, including DV360 and The Trade Desk. The role emphasizes data-driven decision making, KPI reporting, and client communication.

The candidate should have 0-1+ years of experience, strong English skills, and a focus on quality, with opportunities to grow within Publicis Global Delivery’s global team in LATAM.