Programmatic Analyst | DV360 | The Trade Desk

Publicis Global Delivery (PGD); Colombia; Presencial; COP 36.000.000 - 72.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) in Colombia is seeking a Programmatic Analyst to join our programmatic team. You will activate, optimize, and monitor DSP campaigns across DV360, The Trade Desk, Yahoo DSP, or Amazon DSP, focusing on pacing, targeting, bidding, and performance analysis.

This is a display/video programmatic role, not search or social ads. The ideal candidate has 1+ year hands-on DSP experience and strong analytical skills, with a drive for continuous improvement.

Formación

• 1+ year of hands-on experience managing programmatic campaigns through a DSP.
• Experience with DV360, The Trade Desk, Yahoo DSP, or Amazon DSP.
• Understanding of RTB, audience targeting, campaign optimization, and budget management.
• Strong analytical and problem-solving skills.

Responsabilidades

• Set up, launch, and optimize programmatic campaigns within DSP platforms.
• Manage campaign pacing, budgets, bidding strategies, and audience targeting.
• Monitor campaign performance and implement optimizations to achieve KPIs.
• Analyze campaign results and provide actionable recommendations.
• Ensure quality assurance across campaign setup, tracking, and delivery.
• Collaborate with internal teams and global stakeholders to ensure successful execution.
• Identify testing opportunities and support continuous improvement initiatives.

Conocimientos

DSP campaign management

Analytical skills

Problem solving

Budget management

Herramientas

DV360

The Trade Desk

Yahoo DSP

Amazon DSP

Descripción del empleo

Publicis Global Delivery (PGD), the talent powerhouse of Publicis Groupe, founded in 1926 and now the world’s #1 largest communications group, is looking for a Programmatic Analyst with at least one year of hands-on experience managing campaigns in DSPs such as DV360, The Trade Desk, Yahoo DSP, or Amazon DSP.

This role focuses on DSP campaign activation, optimization, pacing, audience targeting, bidding strategies, and performance analysis. This is not a Paid Search or Paid Social role (Google Ads, Meta Ads, TikTok Ads, etc.).

The ideal candidate has experience executing and optimizing programmatic campaigns across display and video.

Key Responsibilities:

• Set up, launch, and optimize programmatic campaigns within DSP platforms.
• Manage campaign pacing, budgets, bidding strategies, and audience targeting.
• Monitor campaign performance and implement optimizations to achieve KPIs.
• Analyze campaign results and provide actionable recommendations.
• Ensure quality assurance across campaign setup, tracking, and delivery.
• Collaborate with internal teams and global stakeholders to ensure successful execution.
• Identify testing opportunities and support continuous improvement initiatives.

Qualifications

Required:

• 1+ year of hands-on experience managing Programmatic campaigns through a DSP.
• Experience with DV360, The Trade Desk, Yahoo DSP, or Amazon DSP.
• Understanding of RTB, audience targeting, campaign optimization, and budget management.
• Strong analytical and problem-solving skills.

Preferred:

• DV360 or The Trade Desk certifications.
• Experience with IAS, DoubleVerify, or MOAT.
• Experience with Display, Video, Native, Audio, or CTV campaigns.

At PGD, we believe great work starts with great people. That’s why we champion a culture of continuous learning, inclusivity, and care for our people’s wellbeing. Here, talent thrives - and we grow together.