Senior Programmatic Strategist

Publicis Groupe ANZ; Bogotá; Híbrido; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery seeks a Senior Programmatic Analyst to lead the execution and optimization of programmatic campaigns for global clients, partnering with cross-functional teams to drive business results. You will mentor teammates, share best practices, and push for operational excellence.

Ideal candidates bring data-driven marketing passion, problem-solving skills, and strong experience with DSP platforms like DV360 and The Trade Desk.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• B2+ English level required.
• Strong hands-on experience with one or more DSPs such as DV360, The Trade Desk, Yahoo DSP, Xandr, Amazon DSP, Teads, Amobee.
• Experience managing branding and/or performance campaigns.
• Strong understanding of the digital media ecosystem and programmatic advertising.
• Experience with ad servers CM360/GCM or Sizmek.
• Knowledge of verification tools IAS, MOAT, or DoubleVerify.
• Intermediate Excel skills.
• Experience with reporting tools Looker Studio, Supermetrics, Power BI, or Datorama.

Responsabilidades

• Plan, launch, manage, and optimize programmatic campaigns across leading DSP platforms.
• Develop data-driven optimization strategies to maximize campaign performance.
• Manage campaign execution, QA processes, assets, and launch requirements.
• Collaborate with publishers and internal teams to ensure flawless campaign delivery.
• Build strong relationships with clients by providing strategic recommendations and performance insights.
• Mentor team members and contribute to programmatic best practices.
• Support training initiatives and continuously expand your technical expertise.
• Analyze campaign performance and communicate insights to internal and external stakeholders.
• Stay up to date with new technologies, industry trends, and platform certifications.

Conocimientos

Analytical skills

Communication

Client management

Team collaboration

Educación

Bachelor's degree in Marketing/Advertising/Communications/Business

Herramientas

DV360

The Trade Desk

Yahoo DSP

Xandr

Amazon DSP

Teads

Amobee

Campaign Manager 360 / CM360

Sizmek

IAS

MOAT

DoubleVerify

Excel

Looker Studio

Supermetrics

Power BI

Datorama

Descripción del empleo

Publicis Global Delivery seeks a Senior Programmatic Analyst to lead the execution and optimization of programmatic campaigns for global clients, partnering with cross-functional teams to drive business results. You will mentor teammates, share best practices, and push for operational excellence.

Ideal candidates bring data-driven marketing passion, problem-solving skills, and strong experience with DSP platforms like DV360 and The Trade Desk.