Senior Programmatic Analyst: Campaign Optimizer & Insights

Publicis Global Delivery (PGD); Colombia; Presencial; COP 46.872.000 - 78.120.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) seeks a highly motivated Programmatic Analyst to support the execution, optimization, QA, and reporting of programmatic campaigns across global clients and digital channels.

The role requires 3+ years in programmatic advertising, strong analytical skills, and hands-on DSP experience (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee). You will ensure operational excellence and deliver actionable insights to drive client media strategies.

Formación

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 3+ years of experience in programmatic advertising, digital media, or paid media operations.
• Hands-on experience with DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee.
• Strong understanding of programmatic buying, audience targeting, bidding strategies, and optimization.
• Experience building and delivering performance reports and analyses.
• English proficiency at B2 level or higher.

Responsabilidades

• Set up, launch, manage, and optimize programmatic campaigns across DSP platforms.
• Monitor campaign pacing, budget allocation, delivery, and performance to meet KPIs.
• Troubleshoot campaign issues and proactively identify optimization opportunities.
• Develop and maintain recurring campaign reports, dashboards, and performance summaries.
• Translate performance metrics into actionable recommendations for internal stakeholders and clients.
• Support post-campaign analyses and contribute strategic recommendations for future initiatives.

Conocimientos

Programmatic advertising

DSP platforms

Educación

Bachelor's degree

Herramientas

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Amobee

Descripción del empleo

Publicis Global Delivery (PGD) seeks a highly motivated Programmatic Analyst to support the execution, optimization, QA, and reporting of programmatic campaigns across global clients and digital channels.

The role requires 3+ years in programmatic advertising, strong analytical skills, and hands-on DSP experience (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee). You will ensure operational excellence and deliver actionable insights to drive client media strategies.