Programmatic Analyst

Publicis Global Delivery (PGD); Bogotá; Presencial; COP 115.017.444 - 172.526.166; Jornada completa

Descripción de la vacante

A global marketing services firm is seeking a Programmatic Analyst in Bogotá, Colombia. The role involves setting up and optimizing programmatic campaigns across platforms like DV360 and MediaMath, ensuring deliverable quality and daily client interaction. Candidates must have a Bachelor's degree and 1-2 years of experience in digital marketing. Strong communication and analytical skills are essential. This full-time position offers an opportunity to work in a dynamic advertising environment.

Formación

• 1 – 2 years of experience in programmatic media.
• Technical savvy specifically skilled in any digital vertical.
• Experience with billing support, setup, taxonomy creation, monitoring, optimization, and reporting.

Responsabilidades

• Set up programmatic campaigns for each required platform.
• Run weekly status calls with internal stakeholders.
• Monitor campaign health and perform ongoing optimization.
• Ensure quality of deliverables within the media platforms.
• Maintain daily communication with the client’s campaign managers.

Conocimientos

Intermediate programmatic media campaign management

Good communication skills

Analytical skills

Attention to detail

Result-oriented skills

Educación

Bachelor’s degree in marketing, Advertising, Communication, Business or relevant field

Herramientas

DV360

TTD

Verizon

Xandr

MediaMath

Descripción del empleo

Programmatic Analyst

Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others.

Responsibilities

• Set up programmatic campaigns for each required platform following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor campaign health and perform ongoing optimization to meet objectives, including daily budget management, website conversions, bid management, and ad creative adjustments based on performance history and client objectives.
• Ensure the quality of deliverables and campaign setup within the programmatic media platforms.
• Proactively make suggestions and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can arise within the operation promptly.

Skills and Qualifications

• Education: Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.
• Experience: 1 – 2 years of experience.
• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result‑oriented skills.
• Attention to detail.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Advertising
• Industries: Marketing Services, Advertising Services, and Technology, Information and Media

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